Furio Rocks "The Voice" of China


Chinese Reality Talent Shows “The Voice” of China, is Asia’s first live reality singing competition to be broadcasted live using Ross Video’s Furio Robotic Camera System.

Co-produced by Zhejiang Satellite TV and STAR TV, “The Voice” of China aired its season finale on September 30th using Ross. Furio shot the entire seven hour finale in front of an 80,000+ stadium audience.

“Ross’ Furio gave us a lot of different options and flexibility on the type of shots we were looking for,” said Mr. Luo Lei, Director of Technical Operations Dept., Star China Media Ltd. “Furio allows us to have a very stable moving shot that can consist of panning, elevation and zooming all at the same time. In addition, because of the small footprint of the system, it does not obstruct the audience below the stage as well as distracting the performers on stage compared to a presence of a physical cameraman.”


“Our decision to go with Ross was made easier when we heard that other popular reality shows such as American Idol, “The Voice” of France, Eurovision Dance Contest and more used Furio for their productions,” said Mr. Luo Lei, Director of Technical Operations Dept., Star China Media Ltd. “We were confident that Furio would meet all our needs plus more for the season finale of “The Voice” of China.”

“Furio is truly a unique and ground breaking robotic camera system,” said Dae Choe, Vice President of Sales – Asia, Ross Video. “There’s quite nothing like it in the market as it provides producers and directors a completely new set of shooting options for their shows.  The end result is an innovative and fresh new look to better capture and hold the audiences attention.”


About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; SoftMetal Video Servers; OverDrive Production Control Systems; XPression Character Generators; NK Series Routing Systems and Ross Robotics. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.