First British Broadcast Trade Mission to Nat Expo
Exhibitors taking part in the mission all underlined the importance of the rapidly growing Russian market are key to their decision to attend. Barry Sugden, director of Alan Dick Broadcast said, “Russia is a new market for us, so we have no preconceived ideas. We are looking to the experience of UKTI and Tradefair to help us build working relationships in Russia.”
Martin Mulligan, sales director of Quantel, added “Globalised workflows are offering broadcast organisations new opportunities to make content more relevant at reduced cost. As the premier broadcast and new media show in Russia, Nat Expo offers us an excellent forum to discuss how our technology can help media organisations continue to thrive.”
And Mark Anderson of Vislink International underlined the point that professional quality video technology is now used by many other enterprises, not just broadcasters. “Our MSAT satellite terminal is ideally suited to remote data applications in the broadcast, oil and gas and disaster recovery markets,” he said, adding that Nat Expo was an excellent opportunity to meet with potential users in the field.
The joint venture is led by Mark Birchall of Tradefair. “Smart businesses recognise that there are big opportunities in new markets, and with the right support they can benefit from being pioneers in the field,” he said. “We have had two extremely successful joint ventures to Brazil and now, in the final run-up to the Sochi Olympics in 2014, we are making a push into Russia.
“The value of a joint mission goes far beyond merely booking exhibition space,” he added. “We use our UKTI and local intelligence sources to create special networking events for our participants. These have a carefully targeted invitation list to ensure that we have the right people there to meet our companies. That includes representatives from new industrial applications as well as key broadcasters including the key people from Sochi.”
The companies taking part in the UKTI/Tradefair mission to Nat Expo are: Alan Dick Broadcast, Argosy, Gearhouse, Gepco, IEWC, O-Video, Quantel, SGL, TSL and Vislink. The British pavilion can be found at stand B30.