First ‘HighTecDay Jointly Organized by Stagetec and Sennheiser


On 15 May, SALZBRENNER STAGETEC Audio Video Mediensysteme GmbH staged its first HighTecDay at the company’s HQ in Buttenheim (Germany). Organized in cooperation with the headphone and microphone manufacturer Sennheiser, the event was targeted at customers based in Germany, Austria and Switzerland from the stage, show, audio and/or communication sectors.

Between 8:00 a.m. through 5:00 p.m., visitors were able to experience SALZBRENNER STAGETEC Audio Video Mediensysteme and Sennheiser products in an essentially hands-on setting, with ample opportunity to touch and test-drive the products on display. In addition, they were invited to ask specific questions and exchange ideas with developers and project managers, while a series of 15-minute presentations provided valuable technical background information. The fully customizable POLARIS evolution network console, the brand-new INSPIration stage management desk and the VIVACE acoustic system quickly emerged as SALZBRENNER’s showstoppers. Sennheiser, for its part, featured its new Digital 9000 system, its TeamConnect audio streaming concept, the SpeechLine microphone series and its ADN-W wireless conference technology.


“A clever mix of in-house fair, workshops and presentations, our novel ‘HighTecDay’ clearly struck a chord with our customer base: no fewer than 70 attendants showed up and complimented us on the initiative. Our customers clearly had been waiting for a practice-oriented event where they could talk one-on-one with the makers of the products they use”, commented Wolfgang Salzbrenner, the managing director of SALZBRENNER STAGETEC Audio Video Mediensysteme.

Visitors who arrived on the night before the event were treated to a get-together with a giant barbecue and ample opportunity to meet like-minded colleagues.


The hands-on setting of this HighTecDay was highly appreciated: attendants enjoyed the animated presentations, the opportunity to exchange impressions with other professionals and appreciated the event’s positive and dynamic vibe. “Our exclusive event drew highly motivated pros who were quick to seize the opportunity to ask specific questions. The lightning-fast setup time of Sennheiser’s Digital 9000 system as well as SALZBRENNER’s INSPIration and POLARIS evolution look like real winners”, noted Rainer Hettwer, project manager at Salzbrenner Stagetec Audio Video Mediensysteme GmbH.

Further to the overwhelming response, the company is already considering turning the HighTecDay into an annual event.

About SALZBRENNER STAGETEC Audio Video Mediensysteme GmbH
With over 50 years of experience with cutting-edge projects both in Germany and abroad, SALZBRENNER STAGETEC Audio Video Mediensysteme GmbH is among the industry’s happy few one-stop general contractors. The company is famous for its audio and stage management systems installed in theaters and opera houses, its media installations at exhibition facilities, convention centers, multipurpose venues and museums as well as its large-scale installations for broadcasting and professional video productions.
Tailor-made concepts designed by highly specialized in-house project engineers are prepared and installed with zero-tolerance precision. Even projects on an extremely tight schedule, like the replacement of a theater hall’s complete audio system during the summer break, are always completed without delays or compromises.


About Sennheiser
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world's leading manufacturers of microphones, headphones and wireless transmission systems. In 2011 the family company, which was founded in 1945, achieved a turnover of around 531 million euros. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).