FilmLight Strengthens Middle East Reseller Network
“The Middle East has a vibrant broadcast and post-production industry with well-established media centres and film communities across the region. The appointment of Media Group International will allow us to get closer to these communities and provide local support for local projects,” said Jim Mansfield, Middle East Account manager for FilmLight. “Our solutions are already used across the regions to grade TV programmes, films and commercials but this appointment further points to the significance of the Middle East region to FilmLight’s future growth strategy.”
At the heart of the FilmLight ethos is the ability to handle colour grading and management of the entire colour pipeline — from onsite to finishing — allowing the company to deliver unrivalled creative control, accuracy and consistency. According to Mansfield, “it is this complete workflow philosophy that not only puts the control into the hands of our customers but gives them tangible returns on their investment.”
Roger Barton, MGI’s Sales Director – Qatar, commented “At MGI, we focus on giving our customers the most appropriate technology for their projects, both in terms of workflow and quality. This new arrangement with FilmLight perfectly reflects our philosophy because FilmLight consistently delivers in each of these areas. Its technology is exceptional and the benefit it brings to customers’ colour grading workflows is second to none.
We are very excited about this new partnership with FilmLight and have already showcased Filmlight’s products during splendidly successful Master Classes at Northwest University in Doha, Qatar on November 11th and 12th. We are confident that, by combining forces, we can give Middle East customers access to truly innovative technology that will enhance their creativity and benefit their workflows.”
MGI will distribute the entire FilmLight portfolio including the world renowned Baselight, the most powerful and advanced colour grading system available today. Baselight delivers consistent functionality and operational performance up to 4K DI and supports all industry standard digital film camera formats and the ACES workflow.
Also included in the FilmLight family are Baselight Editions, which puts the creative grading toolset inside Avid, Final Cut Pro 7 and Nuke systems; Slate, a new compact grading control panel which uses the same precision, ergonomics and reliability as the full-size Blackboard 2 panel; Baselight FLIP on-set colour grading tool and FLUX which offers user-expandable storage up to 80TB with a revolutionary media indexing system, and can stream 2K and 4K content into Baselight over dual-link 10 gigabit Ethernet.
Media Group International is a proven media broadcast and communications technologies systems integrator, serving the media, telecommunications, security, education, hospitality and advertising industries in the Gulf region for more than 40 years. Formerly known as Salam Media Cast (SMC), the company joined GSSG Holdings in 2010, with offices in Qatar, UAE, Oman, Bahrain, Saudi Arabia and the UK.
Media Group International is diversifying its business into new technologies. As well as equipping professional television stations and studios, master control rooms, newsrooms, concert stages and theatres providing light and sound technology, the company also equips whole multivendor and multisensory environments. Media Group International provides solutions from safeguarding national security such as in government operations, creating the best venues for education such as museums and classrooms, enhancing sports environments and revolutionising health facilities and satellite telecommunications.
To support the workflow and innovation demands of our valued customers, the team has grown with new local and international talent. We use our expertise to help realise your goals and ambitions – we listen, advise, design and build great workflows that work for you. Our ambition is to be your trusted partner in the Gulf region.
FilmLight develops colour grading and colour management systems as well as film scanning and data management solutions, that are transforming film and video post-production and setting new standards for quality, reliability and performance. The company’s products are in use every day by leading studios, labs and post-production facilities around the globe as essential components in their digital intermediate, commercials and video production pipelines. Fuelled by some of the industry’s brightest minds, FilmLight is committed to delivering innovative tools that allow creative professionals to work at the forefront of the digital media revolution. Founded in 2002, FilmLight is headquartered in London, where its research, design and manufacturing operations are centred. Sales and support are conducted through regional service centres located in London, Los Angeles, New York, Hamburg, Beijing, Bangkok, Mumbai, Sydney, Auckland and Singapore, and through qualified partners worldwide.