ETC acquires High End Systems
High End is known for dynamic products such as the Sola family of all-LED automated fixtures, and Wholehog consoles. David Lincecum, VP of Marketing at ETC says, “We value the High End products and plan to expand work on their portfolio. We want customers to know that ETC will protect your investment in High End products through strengthened service, support, and development.”
The addition of High End enables ETC, a current market leader in the theatrical, broadcast and architectural markets, to broaden its strategic focus and pursue additional desired areas of technology growth. High End gains the oversight of an experienced lighting industry management team to help the company better realize its full potential as a market leader in event lighting.
ETC will operate High End as a separate company located in its current Austin, TX facility. High End customers will continue to contact the Austin office for sales and service, and sales distribution channels worldwide remain the same for the foreseeable future.
Wim Buyens, senior vice president of Barco’s Entertainment division, commented, “For Barco, the divestment of its lighting activities is in line with its strategy to sharpen the focus on its core activities. We believe joining forces with ETC would enable High End Systems to realize its full business potential while providing ongoing support and opportunity development for its customers, and we appreciate ETC’s commitment to maintain High End’s operations in Austin and fully support the development of High End’s products.”
Fred Foster, ETC CEO commented today, “ETC has been executing a strategy to grow our company. We want to offer our employee-owners opportunities for greater personal success and continue to give our customers innovative products and services. We see adding HES to the ETC family as an opportunity for both of those things. Our plan is to continue High End operations from their current location in Austin, TX. High End products like the Sola family of LED automated fixtures, Wholehog consoles, and Axon media servers are innovative tools for the live-events industry. Our intention is to make the investments needed in order to restore these products and the High End brand to market-leader status.”
Foster continues, “We place a high value in not only the High End products, but also the employees that will join our ETC family with the completion of this acquisition. Both companies have similar core values when it comes to innovation and I know working together will be a great success.”