Ericsson Powers Unified TV for the Multiscreen Generation
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"A decade ago we invented the back office system to respond to a burgeoning on-demand TV market. Today we are redefining it to address an increasingly interactive world where TV blends with mobility and social media,” says Andrew Rowe, Head of Application Software Product Management at Ericsson’s solution area TV. “The Media Delivery Management System isn’t just a next generation solution - it’s a game changer. It brings service providers unparalleled business agility with transactional speed, scale, and control, and exponentially enhances their ability to satisfy the multiscreen generation.”
Today’s consumers want the freedom and convenience of subscribing to a single TV service that they can access on the screen of their choice – anytime, anywhere. As this consumer desire shapes today’s television into an interactive, multiscreen experience, more content than ever is driving up video traffic and putting increased pressures on content management and delivery. This presents new challenges to service providers; not only in the acquisition and processing of high quality content but also in the management and efficient delivery of large volumes of video, media and audio across multiple platforms to multiple devices. Responding to an exciting new era in television, the Media Delivery Management System joins Ericsson’s portfolio of television solutions and services.
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The Media Delivery Management System includes
- dynamic routing and asynchronous messaging for quick and easy addition of service and applications
- high-performance, document-oriented database for unlimited transactions
- an open architecture using virtualization and cloud computing for increased capacity and unparalleled disaster recovery
- integrated enterprise management and monitoring for increased operational efficiencies
- adapter-based architecture to support third-party apps and services.
Ericsson provides an array of award-winning products including WatchPoint Content Management System and Xport Time Shift TV, and best-in-class solutions including Multiscreen TV, Hybrid Multiscreen TV, Converged Cable IPTV and high performance video compression. The Media Delivery Management System is an essential part of this complete line of open, customizable, and scalable products for enabling a unified multiscreen offering. With Ericsson's TV portfolio, service providers can offer device-aware TV services for seamless access to media, in the home or on the move.
About Ericsson
Ericsson is one of the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices. Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.