DTS to Showcase First End-to-End IPTV Adoption at IBC 2011
“As the broadcast landscape evolves, DTS continues to expand its footprint in the growing connected ecosystem by offering consumers the best audio experience possible, regardless of delivery platform,” said Ted Laverty, business development director at DTS. “Audiences expect that high-definition picture will be accompanied by high-definition sound, and DTS forged strategic industry partnerships to deliver exciting and satisfying sound quality to the market across four screens—television, computer, car and mobile device.”
At IBC2011, DTS will highlight the broad scope of choices at consumers’ fingertips, showcasing how IPTV content subscribers can create the optimal entertainment experience by selecting DTS-empowered services and channels. The new end-to-end line-up includes the following:
· IPTV service operators such as FTO and Free rely on DTS Digital Surround processing to offer viewers a fuller, more realistic home audio experience
· Ateme products, such as the Kyrion encoder/transcoder, will integrate both DTS 5.1 and Neural Surround Sound technologies for imminent implementation, according to a recently signed license agreement. Ateme encodes the source material from the content owner and puts it into a usable format for broadcast
· Network distribution hardware from Ericsson boasts DTS 5.1 integration to broadcast head-end, sending the encoded content through a signal to the network/set-top box
· Freebox, among other set-top box manufacturers, has a decoder with built-in DTS 5.1 and Neural Surround Sound integration. Freebox’s set-top offering includes the capabilities of a media player for IPTV compatibility
· Intel and ST Microelectronics chipsets with DTS technology accelerate the audio processing within the set-top box
Together the above components support a complete IPTV broadcast ecosystem to extend the entertainment standard to the growing trend of internet and mobile-ready platforms. Such strategic partnerships truly enable delivery of digital content like never before—offering a differentiated service and high-quality sound for any bandwidth. By automatically adapting to the platform and bandwidth, DTS enables the delivery of audio that is tailored to the end user’s hardware capabilities.
Leonard Lloyd, managing director and regional vice president of DTS, added, "Working with partner companies to bring all the elements together, DTS supports the full workflow from content creation to play-out. The resulting streamlined solution presents a compelling opportunity for today’s broadcasters and content providers to own the home entertainment space by providing IPTV services with the highest quality of audio available.”
To learn more about the evolving IPTV landscape, DTS and Ateme will be co-hosting a webinar on 31 August 2011 at 15h00 BST. Discussion will focus on how to maximize the consumer experience across IPTV networks, including DTS integration for broadcast delivery. To register, click here.