Demand for Sony VENICE soars as productions pick up.
“The demand is almost parabolic at times”, says Dynamic Rentals owner Brandon Zachary “In an overly saturated market, it’s rare to find something that everyone loves. In a context where rental houses are not only dealing with the financial impact of COVID, but also the S35 versus FF conundrum, it’s harder than ever to decide where to invest. The ability to switch between S35 and FF on the VENICE is definitely a plus within this context. We always go to CVP as our first port of call when buying digital cinema cameras and lenses. They know the market well, they realise having stock on the shelf is important and they always go the distance to make the deal work for us. In an uncertain world, VENICE is turning out to be a very safe bet for rental and by extension, production companies.”
“After a real dip in demand across the world over the summer, it’s a true pleasure to see the content industry, in particular when it comes to drama and feature productions, now recovering with many new projects happening now or planned for the near future. We’re confident that this upward trend will be reinforced in the coming months. The VENICE camera was one of our star performers even before the pandemic, because it is based on DoPs and directors’ feedback and we’ve been building in new features steadily since its launch, but it’s still great to see such high demand for it” commented Hiroshi Kajita, Head of Media Solutions, Sony Professional, Sony Europe.
About Sony Corporation
Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services – the Sony purpose is to fill the world with emotion through the power of creativity and technology.
About Sony Professional Solutions
Sony Professional Solutions is part of Sony Corporation and exists to help professionals to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and industry expertise, Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Sports, Healthcare, Corporate, Education and Theatre to deliver industry-leading and transformational customer solutions. Operating with over 40 years’ experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers.