Chris Elson Joins ATG Broadcast as Product Sales Manager


ATG Broadcast announces a new addition to its team with appointment of Chris Elson as Product Sales Manager. He joins from Boxer Systems.

"With nearly 30 years of broadcast industry experience, Chris has a great understanding both of the technical and operational issues that drive the broadcast business," comments Tim Felstead, ATG Broadcast's Head of Sales & Marketing. "His role within ATG will be to develop our third-party hardware and software distribution business, identifying market opportunities, negotiating with suppliers and ensuring that consistently high quality support is provided to our customers."

Chris Elson began his career in 1984 as a broadcast equipment and customer-acceptance test engineer at Cox Electronics, progressing in 1990 to Sony Broadcast & Professional. Over the next two decades he advanced from senior field engineer through product management, marketing, account management and business development roles with Sony. He later joined Soho-based Molinare Post Production as head of new business, looking after clients such as Master Chef, followed by two years with Boxer designing and providing file-based solutions for clients in broadcast and post production.


"ATG Broadcast's wide range of activity as a systems integrator is an ideal environment in which to operate a broadcast production distribution business," Chris Elson adds. "The systems design team are well placed to identify the most efficient elements of modern broadcast infrastructure, whether for live signal processing, file-based content management, transcoding or transmission."

ATG Broadcast is one of the world's most innovative broadcast systems integrators. The company offers a comprehensive range of services including workflow-design, project-planning, equipment installation, software-configuration, commissioning, documentation and on-site training.

Celebrating its 20th anniversary in 2013, ATG Broadcast pioneered the transition from videotape to the file-based technology now used throughout the industry. It has also assisted many clients in the construction of new high-definition studios, master-control rooms and playout facilities, as well as the upgrade of existing SD systems to HD.


Embracing tomorrow's technology, ATG Broadcast delivers maximum value through close co-operation with customers, leading to mutually beneficial long-term relationships.

ATG Broadcast is part of Dan Technologies' Systems Integration Division, one of Europe's leading suppliers of audio, video, transmission products and digital media solutions. The Dan Technologies Group operates from offices in the United Kingdom, Germany, Denmark, Norway, Sweden, Vietnam and Dubai.