China Central Television (CCTV) and 3rd Space ’Open for Business’ to deliver mobile advertising across China
Global brand advertisers and digital content owners now have access to China’s 850 million mobile users through the CCTV mobile advertising platform that supports the full range of advertising inventory. This includes traditional display banner and pre-, mid- and post- roll video ads, together with a range of innovative solutions designed to enable brands to create and maintain their own dedicated eco-systems within the CCTV portal.
CCTV, the State broadcaster and most valued and recognisable brand in China, is the principal source for broadcast media content such as news and sport across TV, the Internet and mobile. CCTV already attracts over 10 million unique visitors per day to its free-to-view mobile portal and has passed 3 million downloads of its iPhone app; a user-base that is forecast to grow significantly driven by explosive demand from the growing affluent-generation of smartphone consumers in China. China’s Ministry of Information has forecast that over 150 million smartphones will be sold in China during 2011 alone.
The CCTV mobile WAP portal, and associated mobile apps, is the primary destination for mobile users looking for news, business updates, weather, TV and sport in China. CCTV is undertaking a major upgrade of its mobile WAP portal and apps to create a powerful mobile Internet presence, designed to integrate with the portal offerings of the three Chinese Mobile Network operators.
By deploying its state-of-the-art mobile advertising platform across the CCTV network, 3rd Space has created one of the largest mobile advertising platforms in China to deliver innovative mobile marketing solutions to the largest smartphone community in the world.
38% of Chinese mobile subscribers already use their phones to access the Internet compared to 27% of American mobile subscribers, according to the Nielson Company. And last year, Juniper Research predicted that China and the Far East will remain the largest regional market for mobile ad spend with revenues reaching more than $2.1 billion by 2012.
“With over 850 million mobile phone users in China, our agreement with CCTV positions 3rd Space as a leading company in the mobile advertising industry in China. We are working with a number of global brands to create innovative and engaging customer acquisition and retention strategies in China’s growing digital economy,” says Warwick Hill, CEO at 3rd Space.
China Central Television (CCTV) is the national TV station of the People’s Republic of China and it is one of China’s most important news broadcast companies. Today, CCTV has become one of China’s most influential media outlets. In addition to its TV programs, CCTV has also built up a multi-media broadcasting platform and business operation, which includes movies, newspapers and the Internet. CCTV is the main news source for the Chinese people. It is also an important window for Chinese to learn about the outside world, and for the world to find out more about China. CCTV is making efforts to become a global media network with increased international influence.CCTV
About 3rd Space
3rd Space specialises in delivering high quality advertising directly to millions of mobile subscribers around the world. Video advertising targeted directly to mobile users provides the most effective and dynamic way of attracting new customers whilst reinforcing brand loyalty. 3rd Space works with mobile operators, brand advertisers and content owners to deliver personal, targeted advertising to optimise campaign performance. 3rd Space provides open access to its mobile advertising platform to enable brand advertisers and media agencies to generate and view real time campaign reports and analysis.3rd Space