BroadcastAsia2016 to Highlight Trend-breaking Technologies in Audio, Film and Broadcasting
The event’s TV Everywhere! Zone will take centre-stage as consumer expectations in the region increasingly present new challenges to provide more convenient and reliable access to content. This, combined with the proliferation of digital devices and today’s ever-changing market of always-on connectivity, means content broadcasters are starting to look beyond TV to stream and monetise their content.
“Though still at an early stage, OTT video services adoption is expanding rapidly and gaining popularity in Asia,” said Mr Calvin Koh, Assistant Project Director of BroadcastAsia2016 from organiser, Singapore Exhibition Services. “As broadcasters and content providers across Asia battle for viewers and look for innovative ways to monetise their content, BroadcastAsia2016 will bring together top industry service providers to showcase an entire ecosystem of the latest end-to-end solutions needed to stay ahead of the curve.”
With the evolution of linear channel brands already underway in Asia, the region is continuing to grow at an exponential rate and is witnessing an increasing number of traditional broadcasters entering the IPTV, OTT space. According to a Multiscreen TV & Video Forecast report by Digital TV research, it is even predicted that the number of viewers watching TV and video content on multiple screens will climb from 5.60 billion in 2010 to 11.32 billion by 2020, with TV sets’ share of total viewers falling from 73 percent to 42 percent during this same period.
Mr Koh added: “Our TVEverywhere! Zone will further fuel this space in Asia. Building on the success of its debut last year, expect an even bigger and better zone as the event continues to place emphasis on OTT and multiscreen solutions and explore the entire value chain of non-linear broadcasting.”
Exhibitors at BroadcastAsia2016
Exhibiting for the second time at BroadcastAsia2016, but for the first time in the TVEverywhere! Zone, is Nice People at Work (NPAW), providers of innovative analytics, delivery optimisation and content preparation solutions for Internet content publishers and service providers.
“The fast evolution of the OTT industry has proved that we are facing an audience that is extremely selective with what content they want, when they want it, and in what devices. For this reason, media companies, now more than ever, need to deliver excellent video experiences in order to keep up with growing end-user expectations and provide a personalised service,” said Ferran Gutiérrez, CEO of NPAW. “BroadcastAsia is the perfect place to be if you are in the online video industry and we are very excited to be exhibiting at the TVEverywhere! Zone.”
At BroadcastAsia2016, NPAW will be showcasing its YOUBORA Analytics platform, a powerful analytics and business intelligence platform for broadcasters and media groups.
“Based on our past experience at the event, we know that it will be a great opportunity to introduce YOUBORA's new functionalities and features, build strong relationships, and share our expertise in business intelligence tools,” Gutiérrez added. “We are looking forward to working and connecting alongside broadcasters and OTT providers in what we expect to be a strong market for our product, as well as discovering new technologies that could work hand in hand with ours and give customers an opportunity to deliver more engaging video experiences to their viewers.”
BroadcastAsia is the region’s must-attend international event for the audio, film and broadcasting industries and the launch pad for innovative technologies.
In addition to the TVEverywhere! Zone, visitors will be able to stop by other themed zones, including the Cinematography/Film/Production Technology Zone – where visitors can find exhibitors demonstrating the latest motion picture production tools and software capabilities – and the Post Production Hub where industry experts will share their knowledge and experience using technology showcased at BroacastAsia2016.
Meanwhile, audio – which plays an important part in the broadcasting and film ecosystem by giving any production a resonant lift to create a dramatic impact on viewers – will also be featured heavily through its own zone – ProfessionalAudioTechnology2016. This area will allow like-minded exhibitors to come together and present technologies for the audio ecosystem from the broadcasting, production/post-production, houses of worships, live event and entertainment production.
Exhibiting for the third time will be MStar Semiconductor, world-class leader in Application Specific ICs (ASIC) with a focus on consumer electronic products and communication applications.
“BroadcastAsia is the go-to broadcasting event in Asia! Through the exclusive hospitality suite, MStar is able to host their clients in a conducive environment and also reach out to new potential buyers,” said Chris Hsu, Senior Business Development Manager, STB Production Business Unit, MStar Semiconductor, Inc. “We are really looking forward to next year, not only to showcase our latest technologies, but also to see what other exciting technologies are on display.”