Brazil’s TV Globo extends virtual advertisement deal with Orad until 2017
With Orad’s ADVision virtual advertising solution, TV Globo will be able to precisely place virtual ads during their sport and other live events, including football, car racing, volley ball, the Brazilian Carnival etc. As part of the new agreement TV Globo will be using ADVision in its Sao Paulo, Rio and other major TV Globo Branches across Brazil.
“This agreement is a result of Orad’s efforts to increase its dominance in Brazil and in sports broadcasts prior to the World Cup and Olympic Games in Rio”; Avi Sharir, CEO and President of Orad Hi-Tec Systems. “The current operations resulted in a substantial annual revenue for both TV Globo and Orad, and based on the extension of the agreement for additional site and the new capabilities that ADVision brings we are hoping to increase our yearly revenues in the coming period. “