Axon Celebrates 25th Anniversary with Stellar Global Sales-book
“Recent times have been hard for all in the international broadcast industry but we are definitely seeing an increased willingness from our customers in many regions to invest in growing business models,” commented Jan Eveleens, Chief Executive Officer at Axon. “All regions are contributing to this boost in sales. Europe is traditionally a strong market for Axon and we are also seeing a very promising growth in orders from Eastern Europe, South East Asia and North America.”
Global infrastructure investment pays dividend in strong sales growth
This strong upwards trend in Axon’s sales revenue is no fluke – it is the early dividend of a strategy that has seen the company investing over the long-term in its global sales and customer support network.
Since the company last visited NAB, it has opened a regional office in Moscow, Russia with one of its most experienced staff members - Cor Pennings – relocating from the Netherlands to head up the Moscow operation. This investment rapidly led to a major project with ANO Sports Broadcasting (Panorama) to provide Synapse modular processing equipment for a new 12-vehicle fleet of Outside Broadcast (OB) trucks.
The fleet will be used as part of a massive new broadcast infrastructure project being built to enable millions of viewers in Russia to watch the XXII Winter Games and the XI Winter Paralympic Games in Sochi in 2014, as well as the XXVII World Summer University Games in Kazan in 2013.
Similarly, Axon has established a regional office in Singapore and the company is registering strongly growing sales from key Asian markets, including China, Vietnam, Thailand, Brunei and Philippines.
“We have recently made new appointments to our European sales team and we’re currently recruiting in Latin America,” stated Eveleens. “Axon is a company that is well known for its ability to listen to our customers and respond to their changing needs. Only through this continued investment can we continue this significant growth and it is something that we are determined to do.”
Recent key customer wins at Axon include EWTN, Global Catholic Television Network (USA), DR (Denmark), NDR (Germany), ANO Sports Broadcasting (Russia) and SVT (Sweden).
Based in Gilze, Netherlands, Axon develops, manufactures and markets high quality broadcast equipment for the conversion, processing and compliance recording of audio and video signals. Products integrate advanced signal processing techniques, innovative engineering and modular flexibility and provide high quality, affordability and reliability within mission critical applications.