Augmented Reality: deltatre Scores a New Goal with Univision Deportes

Univision Deportes appoints deltatre to provide an immersive Augmented Reality graphics solution for its sports coverage

Univision Deportes, the sports arm of U.S. based Univision Communications Inc., the leading media company serving Hispanic America, has selected deltatre for the provision of a complete Augmented Reality graphics solution for its regular sports coverage and the FIFA World Cup™. The market leading sports media and technology firm will provide Univision Deportes with the design, technology and delivery of an Augmented Reality graphics package including the integration with a third party platform. The package will be used for studio presentation of Univision Deportes’ comprehensive sports coverage. In addition, deltatre will provide a sophisticated multi-touch Touchscreen solution for the FIFA World Cup.

deltatre’s Augmented Reality system collates sports data seamlessly into immersive virtual graphics that create a thrilling viewing experience. By offering an unprecedented sense of reality within the TV studio space, Univision Deportes’ sports broadcasting will be reinforced with a unique edge. The Touchscreen solution will support Univision’s analysts and presenters throughout the duration of the World Cup event with a comprehensive and interactive analysis and information tool. The solution will comprise of detailed statistical information, telestration and video analysis tools, among others. Implemented on deltatre’s Matrics and Magma portfolio, the Touchscreen experience will maximise Univision’s audience engagement and enable commentators to analyze key actions and stats in real-time.


The project builds upon deltatre’s world-leading experience in providing cutting-edge graphics solutions to the Sports industry. “We are thrilled that deltatre’s technical knowledge and innovative solutions will help enhance Univision Deportes’ sports coverage and add a new dimension to its audience viewing experience.” - says Carlo Lisa, Director of Sales and Business Development at deltatre - “We are also very excited to be part of Univision’s ambitious plans and look forward to working with them as their impressive growth continues.”

Juan Carlos Rodríguez, President of Univision Deportes added: “At Univision, we are constantly looking for new and creative solutions to provide the best viewing experience for our audience. Through our agreement with deltatre, we will continue in that tradition and take another step forward in our regular coverage of Liga MX and the FIFA World Cup by enhancing the physical studio set with visually compelling graphics and in-depth data and tactical analysis”.


About Univision Deportes:
Producing more than 10,000 hours of live sports across its platforms every year, Univision Deportes’ properties portfolio includes rights to the 2014 FIFA World Cup and the qualifiers in the lead up to the tournament, plus 13 of the 18 teams within the Liga MX, the Copa MX, the Mexican National Team, the U.S. Men’s National Team, the German National Team, the DFB Cup, the French National Team, the French Cup, France’s Ligue 1, Major League Soccer, the CONCACAF Gold Cup, the CONCACAF Champions League, the CONCACAF Men’s Under 17, the CONCACAF Men’s Under 20, the CONCACAF Women’s Under 17, the CONCACAF Women’s Under 20, the CONCACAF Futsal Championship, the FIFA 2013 Confederations Cup, the FIFA Under 20 World Cups, the FIFA Under 17 World Cups, the FIFA Beach Soccer World Cup, the FIFA Futsal World Cup, DKB Handball Bundesliga, Murcielagos F.C., international friendlies, Liga Endesa, Formula 1®, and volleyball. Univision Deportes also provides comprehensive coverage on all the latest from the MLB, NBA, NFL and much more.

About deltatre:
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead