Asia TV Forum & Market and ScreenSingapore Opens With New Highlights
New Highlights: ATF Animation Lab and MIPACADEMY
The two new initiatives ATF Animation Lab and MIPACADEMY were conceptualised to create opportunities for collaborations as well as provide fresh perspectives through best practices and case-studies.
ATF Animation Lab is a match making platform between Asian animation producers and international commissioners. Designed to bring producers and commissioners together, the event aims to facilitate co-production and funding, as well as networking and exchange of ideas. Of 45 submissions, 35 of them have been shortlisted. Producers of the shortlisted projects will pitch to commissioners from Australian Broadcasting Corporation, BBC Worldwide, The Walt Disney Company, Turner International Asia Pacific Limited, Viacom International Media Networks, ZDFE.junior and ZDF German Television.
MIPACADEMY, produced by Reed Midem (producer of MIPCOM and MIPTV), Reed Exhibitions Singapore, in collaboration with The Entertainment Master Class, is full day of master classes targeted at TV producers and executives. With everything from concept creation to pitching and selling to brand building, global distribution and rights protection, attendees will benefit from fresh insights from a roster of international industry experts, such as Rob Clark, Director of Global Entertainment Development, FremantleMedia, Michael McKay, President, activeTV, Virginia Mouseler, CEO, The WIT, Na Young Suk, Producer, tvN, CJ E&M and Beryl Yan, Head of Programme Strategy Department, Hunan Satellite TV – all leading practitioners in the fields of non-scripted formats and factual programming.
A Bigger Market With Strengthened Content Offerings
Over the past 14 years, ATF and ScreenSingapore has seen a year-on-year increase in participation numbers locally, regionally and internationally, with a record breaking number of 16 international pavilions including debuts from Indonesia, Russia and South Korea. There is also significant increase in buyer activity from South Korea, Hong Kong and China, along with first-time buyer participation from Brazil, Canada, Kuwait, Laos, Lebanon, Myanmar, Netherlands and Norway.
The participation growth reaffirms ATF and ScreenSingapore as the preferred market and it signals Asia’s important role in the global content market, enabling international, regional and local sellers and buyers to meet, network and trade. The presence of international players CBS Studios, CJ Entertainment, CCTV, FremantleMedia, Sony Pictures, NBC Universal, Paramount Pictures, MGM Worldwide Television, Miramax Films, Shanghai Media Group and The Walt Disney Company is an indicator of the breadth and quality of content expected.
Michelle Lim, Managing Director, Reed Exhibitions Singapore commented at the opening ceremony, “Each edition of ATF and ScreenSingapore has continuously evolved with the industry to meet the needs of international and regional media companies. And indeed, the combined offering of TV and film under one market has brought about stronger content this year.”
Insights from TV and Film Industry Movers and Shakers
Evolving beyond a successful trading market, the comprehensive conference line-up provides market participants excellent opportunities to gain insights from TV and film industry movers and shakers.
Koh Lin-Net, CEO of Media Development Authority (MDA) gave her welcome address and Sunny Xiangyang Zhu, Chief Content Officer of Youku Tudou Inc., the keynote speaker, highlighted the changing future of online content in his address yesterday at the pre-market conference. The Korean format session on original content productions featured a panel of Korean producers and panels such as ‘Asia’s Most Desirable Buyers’ and ‘Asia’s Leading Documentary Commissioners and Buyers Panel’ had notables such as StarHub’s Lee Soo Hui, Samsung’s Shenthil Ranie, National Geographic’s Maggie Rhodes and A+E Networks Asia’s Michele Schofield.
Yu Dong, CEO & Founder of Bona Film Group, presented today’s keynote, “What Makes China's Film Industry Tick: To Understanding Its Structure and Optimizing the Opportunities”. Today’s conference line-up also features Anthony Chen, Singapore’s home-grown director whose debut film Ilo Ilo is the nation’s first to win Best Feature Film at the Golden Horse Awards; Shekhar Kapur, who is behind award-winning film Elizabeth; and other prominent directors and producers of Asian box-office successes.
Ellen Eliasoph, President & CEO of Village Roadshow Entertainment Group Asia (VREGA) — sponsor of tomorrow’s conference sessions — will present the opening address for the day. Topics will cover everything from project selection to script development and financing to production management, and distribution of Chinese films for the Mainland China market.
(Please refer to the Conference Synopsis for the full line-up of panel speakers)
Premieres at ScreenSingapore
The world premiere of Firestorm 风暴will kick off with red carpet festivities at Resorts World Theatre, Resorts World Sentosa, along with its star-studded cast of Andy Lau （劉 德 華）and Lam Ka Tung （林家栋）. The Chinese action drama produced by Edko Films, is co-distributed by Clover Films, Golden Village and StarHub.
Tomorrow night, the 3rd Rendezvous of French Cinema in conjunction with ScreenSingapore will hold the Southeast Asian premiere of The Nightingale 夜 茑 at MasterCard Theatres at Marina Bay Sands. The cast of this Sino-French production, Li Bao Tian (李保田), Li Xiao Ran (李小冉) and Yang Xin Yi (杨心仪), will grace the red carpet with French director Philippe Muyl.
About Asia TV Forum & Market (ATF) and ScreenSingapore
Asia TV Forum & Market (ATF) & ScreenSingapore, held concurrently in December 2013, create the unmissable platform for making an impact on the entertainment industry for TV and film. It is Asia’s premium content market to buy, sell, finance, distribute and co-produce across all entertainment platforms, and is the sister show to MIPTV and MIPCOM in Cannes, France, which is also organised by Reed Exhibitions.
Held at Marina Bay Sands Singapore, 3 – 6 December 2013, ATF & ScreenSingapore is the perfect event to experience the electrifying energy of Asia’s expanding content entertainment industry.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world, generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 34 fully-staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider.