Analog Way develops European direct sales strategy

Following the opening of Analog Way UK and Analog Way Italia, and as part of its new regional development strategy, Analog Way is thrilled to announce the opening of Analog Way Deutschland, effective as of December 1st, 2010.

Analog Way Deutschland will provide sales operations, training facilities and first level technical support for Germany and Austria.

To lead the office and expand the presence of the brand over the territory, Analog Way is pleased to appoint Steffen Herzer as Area Sales Manager: "We are glad to welcome Steffen within the Analog Way sales team. His experience of the German Pro A/V market as well as his professionalism will be major assets to develop our relationship with our customers in Germany and Austria", comments Alexander Schöpff, EMEA Sales Director at Analog Way.

“The German Pro A/V market has traditionally always been one of the most important markets in Europe", says Steffen Herzer. "With Analog Way’s new exciting product range and the opening of this new direct office, we will be able to develop our local presence and efficiency. I look forward to providing the best possible service and support for our customers.”

Analog Way's lines of products will remain available through the distributor COMM-TEC. Alexander Schöpff explains: "It’s been a pleasure to work with Comm-Tec for the past 6 years. Their well recognized expertise on the Pro A/V market led to an excellent representation of Analog Way. We look forward to supporting them on future projects".

The Analog Way Office in Germany

Analog Way Deutschland
Beundstrasse 19
73054 Eislingen
GERMANY
Phone: +49 (0)160 906 24 624
E-mail: steffen.herzer@analogway.com

Analog Way – Over 20 years of innovation

Analog Way is a leading designer and manufacturer of image converters and presentation switchers with worldwide locations. The company designs a wide range of computer to video scan converters, scalers, seamless switchers and up/down converters. The products provide the most advanced solutions in the Broadcast, AV, Rental & Staging, Church, Corporate and Industrial markets.