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Abu Dhabi Media Company chooses Harris Master Control and Branding Solution

Abu Dhabi Media Company

The Abu Dhabi Media Company (ADMC) has placed an order for Harris channel branding systems, master control switchers and graphics management software for its master control and transmission facility in Abu Dhabi, United Arab Emirates.

Easily manage a complex branding workflow

The system by Harris, an international communications and information technology company, will help ADMC create, manage and deliver advanced HD channel branding to enhance its station identity. This sale extends the range of Harris solutions at ADMC, which also includes automation, scheduling and digital asset management products.

“Our ultimate objective is to provide our viewers with the highest-quality HD viewing experience, and the Harris technology fits perfectly into this objective,” said Ahmed Al Menhali, director of broadcast technology, ADMC. “The flexibility of the Harris solution allows us to easily manage a complex branding workflow from a central point. In the past couple of years, we have worked closely with Harris to implement our automation, scheduling and digital asset management solution, and we feel this ongoing relationship with the local Harris support team is a significant value-add.”

OnAir with data-driven content, logos, time or temperature displays, rolls, crawls and more

The order includes IconMaster™ master control switchers and IconStation™ channel branding systems. These allow ADMC to get to air with data-driven content, logos, time or temperature displays, rolls, crawls and more from within a single system. The Inscriber® Connectus™ centralized graphics management system enables the central management, sharing and distribution of all graphics resources. The order also includes NEO® and 6800+™ modular processing products and CCS Navigator™ software for network monitoring and control.


Gaining momentum in the Middle East

“The Harris graphics, branding and master control product portfolio is gaining momentum in the Middle East, as it offers broadcasters a cost-effective way to maximize efficiency, control costs and guarantee a consistent level of quality in their brand identity,” said Richard Scott, senior vice president, global sales and services, Harris Broadcast Communications. “This sale underscores that Harris is a trusted provider of not only fully integrated solutions, but also of superior broadcast technology that offers the right combination of features and functionality to meet customers’ needs.”

Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.

About Abu Dhabi Media Company

Abu Dhabi Media Company is one of the fastest-growing, multi-platform media organizations in the region, created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company owns and operates a range of television channels and a network of radio stations, as well as a number of publications and other media-related businesses, including Imagenation Abu Dhabi, which develops, finances and produces full-length feature films and digital content for Arabic and international markets; LIVE, which owns a fleet of outdoor HD broadcast vans; and United Printing Press, a state-of-the-art printing press. ADMC’s Digital Group operates several digital assets including Getmo Arabia, and Abu Dhabi Media Company employs 2,098 people across its operating units, which include publishing, broadcast, digital media, distribution and printing. The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington, D.C.