“Content owners must leverage new ways of delivering to the internet to stay in the game,” says Nativ

Content owners urged to embrace new technology and eliminate operational pain

Nativ, the media management and workflow expert, has published an independent report outlining the shortcomings and challenges of internet delivery and is setting out its vision for helping the market overcome these.

In recent years the consumption of content over Internet-enabled devices has exploded. There is a rush to dominate the Internet TV service proposition and offer TV anytime, anyplace and in high definition. For consumers, this is a great time as TV and film services become richer, more customisable and “always on”. For content owners it’s a mixed bag of increased opportunity and increased operational pain.

Fortunately, the same technologies that have enabled Internet TV have enabled file-based workflows and digital delivery that help overcome this.

The report highlights the four key challenges content owners face when delivering content to the internet:


1.    Delivery – How to push bundled content to a remote internet service or have it pulled through a querying interface.
2.    Service – Whether to create your own TV service; deliver it to existing internet platforms; or both.
3.    Packaging and delivery technologies - How to handle file formats, metadata, subtitling and digital delivery in order to get the right content in the right format to the right player, on time.
4.    Standards – Remember that for every component of VOD delivery (AV, metadata, subtitles, network delivery) there are a growing number of competing standards.

“Internet TV is exploding and content owners must sweat value from their content by leveraging multiple deals to stay in the game,” said Nativ CEO Jon Folland. “However fulfillment and delivery of content to the internet can be incredibly painful and costly with the cost of preparation and repurposing often negating the commercial upsides for smaller deals. What the content industry needs is to embrace new software platforms that are thankfully emerging to answer these challenges.”


About Nativ
Nativ is redefining media management for today’s multiscreen world by removing the cost and complexity of managing and delivering content.  By taking back control of their high value assets, content owners can manage their entire content workflow, from creation to consumption, on its MioEverywhere platform. This means they can be quicker to respond to rapidly changing consumer demands for more content, in more formats on more devices.

MioEverywhere is a scalable and robust platform that cost-effectively manages a company’s entire content processes in one place. Purchased as a software solution or "Platform as a Service" (PaaS), MioEverywhere allows content owners to:
·    Remotely ingest video and audio content – while validating that it’s in the right format (even before it leaves your desktop)
·    Manage all assets – with enterprise-class archiving, extensible metadata, tagging, shot-logging, deep indexing and searching
·    Automate all workflows – enable global media collaboration and accelerate every process while cutting costs
·    Repurpose content, and distribute it – to all web channels, mobile devices, consoles, VoD platforms, in-store kiosks and beyond·    Assess the impact – with easy-to-understand and relevant metrics.


Nativ is helping some of the world’s biggest brands, including Dolby, TV2, Tag, Nordisk, EMI and Audi optimise the efficiency of their media management operations and maximise the use of their skilled internal resources.