TV Entertainment Reality Network and United Focus on Ultra HD HDR
“This marks the next phase in innovative technology” says Rian Bester, CEO of TERN International. “In addition to our high standards in Ultra HD and the high frame rate, we are now taking the next logical step: HDR. This new technology allows us to include, edit and distribute more contrast, dynamic range and color. The end product is much more realistic to the human eye and therefore has a major impact on consumers.”
Different standards are used worldwide in creating Ultra HD HDR. “TERN has selected Hybrid Log Gamma (HLG)”, says Thijs van de Kamp, Workflow Consultant at United. “We made major investments and created a workflow in which we could benefit from all the advantages of HDR in postproduction. We can deliver a high quality end product with one master that is suitable for televisions with and without HDR. The end result truly looks amazing!”
Having already created hundreds of hours of Ultra HD content TERN is now developing the first 40 hours of UHD HDR content for INsight TV and will be producing hundreds of hours of Ultra HD HDR content in the coming years in collaboration with United.
United, located at the Muziekpaviljoen at the Mediapark In Hilversum, is a national and international operating service provider who grants support in television- and multimediaprojects at the technical and also the creative part. United has stat-of-the-art facilities and has a corporate culture where the focus is always on the customer. United is a component of the Euro Media Group.
Bringing the next generation of television broadcasting, TV Entertainment & Reality Network offers first-class programs to viewers across the globe, through linear and nonlinear platforms. From content creation to production and delivery,TERN owns every step of the process, guaranteeing a premium experience for partners and viewers. We deliver content the way our viewers want to watch it, in an immersive fashion. We challenge the status quo in the market through technological innovation and a defining vision in interactive media.(