Technicolor Launches 3D Certification Program
Technicolor Certifi3D was created to ensure that 3D material meets minimum quality requirements before it is delivered to consumers. As part of the service, Technicolor evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production which result in suboptimal 3D content. The company will also offer training programs to broadcasters and content creators to help them migrate their production and post-production techniques from traditional television to the three dimensional medium.
Behind the technology that serves as the foundation for the Technicolor Certifi3D service is an advanced 3D analysis software tool that was developed by Technicolor’s Research and Innovation team. Utilizing the left and right source masters, the software builds a 3D model in real time giving an accurate pixel count for objects that are too close or too far away from the viewer that would result in discomfort. It also automatically detects and flags conflicts with the edges of the TV screen, another significant source of discomfort for 3D in the home.
“Our 3D certification platform allows our stereo technicians to quickly and precisely diagnose many of the issues that create viewer fatigue and discomfort” says Pierre (Pete) Routhier, Technicolor’s Vice President for 3D product strategy and business development. “Our goal in launching the Certifi3D program was to take a proactive approach in support of the industry to ensure a consistent and quality end consumer 3D experience in the home.”
Technicolor is a leader in providing an array of 3D services to its media and entertainment customers ranging from 3D visual effects, post production, Blu-ray 3D services, 3D VOD encoding to mobile 3D.
Technicolor is home to industry-leading creative and technology professionals committed to the creation, managementand delivery of entertainment content to consumers around the world. Propelled by a culture of innovation andunderpinned by a dedicated research organization, the company’s thriving licensing business possesses an extensiveintellectual property portfolio focused on imaging and sound technologies. Serving motion picture, television, and othermedia clients, the company is a leading provider of high-end visual effects, animation, and postproduction services. Insupport of network service providers and broadcasters globally, Technicolor ranks among the worlds’ leading suppliersof digital content delivery services and home access devices, including set-top boxes and gateways. The company alsoremains a large physical media service provider, being one of the world’s largest film processors and independentmanufacturers and distributors of DVDs and Blu-ray™ discs.Technicolor