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Successful production of first ever Madrid-Barça game in 4K

posted:

30/11/2015

The Madrid-Barça game set new social networking site records with more than 20 million views on YouTube and more than 831 million impressions on Twitter

For the very first time in a Madrid-Barça game, MEDIAPRO carried out live 4K production with operators from Germany, Switzerland and Hong Kong receiving the match signal in Ultra High Definition with excellent results. For the coverage, the group used a 12- 4K camera OB van to produce the match with the cutting-edge technology. The biggest match in the Spanish league could also be seen in HD around the world. ESPN, DIRECTV, FOX Brasil, beIN SPORTS MENA, PPTV, beIN SPORTS USA, beIN SPORTS France and VIASAT requested signal customisation services from within the Santiago Bernabeu Stadium with link-ups both before and after the match.

The Madrid-Barça is one of world sport’s most eagerly anticipated events and the interest generated on Youtube reflects its appeal. Last Saturday content related to the match was watched more than 20 million times with more than 76 million viewing minutes, a platform record for a Madrid-Barça game.

Twitter also became an extension of the Santiago Bernabeu Stadium and the chosen social network for fan interaction during the course of the match. In total, the tweets about the Madrid-Barça game generated more than 831 million impressions peaking with Andres Iniesta’s goal.

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Internal Links

V-Nova’s PERSEUS powers first UltraHD broadcast of “El Clásico”
The Madrid-Barça game in 4K for the first time ever
EVS Collaborates with Mediapro for Cutting-Edge El Clasico Production

External Links

Mediapro