Successful production of first ever Madrid-Barça game in 4K
The Madrid-Barça is one of world sport’s most eagerly anticipated events and the interest generated on Youtube reflects its appeal. Last Saturday content related to the match was watched more than 20 million times with more than 76 million viewing minutes, a platform record for a Madrid-Barça game.
Twitter also became an extension of the Santiago Bernabeu Stadium and the chosen social network for fan interaction during the course of the match. In total, the tweets about the Madrid-Barça game generated more than 831 million impressions peaking with Andres Iniesta’s goal.