Stordis Builds the Hardware Foundation for Competitive Advantage in Media and Broadcast
Underpinning all of the core themes of IBC 2011 is the massive increase in the demands placed on IT infrastructure. Together with partners, including Fujitsu, Myricom, Dot Hill and QLogic, Stordis will be delivering live demos of the very latest IT hardware on offer to underpin innovation in broadcast services and media production. The team will also be unveiling previews of specialist products and solutions for optimising high performance storage and networking for the media industry.
“On demand services, connected TV and devices, 3D production, cloud services and even handling capacity bursts for next year’s swathe of high profile sporting events; all of these are placing massive demands on network capacity and speeds, and on storage volumes and performance,” comments Stordis’ managing director Alexander Jeffries. “The choice of the underlying IT platform is becoming a key strategic decision for players in all areas of the media industry.”
Stordis will be joined on the stand by Vic Herring, vice president of business development for the Advanced Technology Group (ATG) at Fujitsu.
“We are excited to be joining forces with Stordis and its partners at IBC,” comments Herring. “Our focus at the Fujitsu ATG is to seek out the markets where unrivalled high performance hardware can deliver the greatest competitive advantage. Media and broadcast is increasingly one of our primary focus areas, and in Europe, IBC is the media and broadcast market.”
Myricom, the technology leader in extreme-performance adaptable 10-Gigabit Ethernet solutions, will be showcasing VideoPump™, an accelerated video streaming engine optimized for content delivery applications over the network. VideoPump offers CDNs, Telcos and IPTV/VOD providers lower capital and operating expenses as well as higher network utilization, connectivity and memory efficiency. VideoPump streams standard TCP and UDP packets at line rate with extremely low CPU overhead.
“Myricom has developed unmatched expertise and an adaptable high-performance networking architecture that delivers extremely low latency and high bandwidth for different applications”, said Dr. Nan Boden, CEO of Myricom. "With our partner Stordis, at IBC we will demonstrate VideoPump, the product that leverages our architecture to provide a best-in-class video streaming solution."
Central to the stand, Stordis will also be running a demonstration of the latest Dot Hill AssuredSAN 3000 solution for modern shared-storage video workflows, with transparent support for Final Cut Pro 7, Premiere Pro, and the new Final Cut Pro X.
“Using amazing skiing and snowboarding footage courtesy of Warren Miller Films, we will demo six simultaneous streams of 1080p24 10bit Uncompressed video running into a single workstation, for a total streaming rate of 756 MiB/s,” comments Jim Jonez, senior director of product marketing at Dot Hill Systems. “In addition, we will show that a single AssuredSAN 3000 system can provide multiple workstations with shared bandwidth of up to 2400 MiB/s, enabling post-production studios to easily and affordably achieve a high-performance shared-storage workflow.”
“We are not a one-trick-pony, trying to sell a single vendor solution,” concludes Alexander Jeffries. “As one of the few focused IT distributors in the broadcast and media space, we can actively seek out the most appropriate new technologies and work with the appropriate manufacturers. We are excited about our current portfolio of products, even more excited about what is coming up and confident of the value we can deliver to attendees at the show.”
Stordis is the high performance distributor – Europe’s most informed, reliable source for the latest high performance server, connectivity and storage solutions. The company has a simple mission: to constantly seek out the fastest and most innovative products and technologies on the market. Stordis’ unwavering focus on the high performance market ensures that the company’s knowledge, experience, pricing and delivery times are as unparalleled as the products it supplies.