Sony delivers 4K over IP to China’s Zhejiang Radio & TV Group

Sony delivers 4K over IP to China’s Zhejiang Radio & TV Group

The business partnership between Sony and Zhejiang Radio and TV Group helps drive the development of innovative broadcasting with new technology

At the end of 2016, Sony Professional Solutions China (PSC), under Sony China ltd. and Zhejiang Radio & TV Group held a signing ceremony on the broadcaster’s 15th anniversary, to mark the strategic investment in 4K IP OB Van from Zhejiang Radio and TV Group and their large investment in Sony XDCAM HD camcorders for HD news production. This took place in the soon-to-be-completed Zhejiang International Film and Television Centre.

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“Sony has a large number of successful HD and 4K IP OB van deployments in China. This 4K IP OB van for Zhejiang Radio and TV group is much more advanced, it consists of 32 channels and is equipped with core 4K/HDR and IP production equipment and solutions,” said President Ide, Sony Professional Solutions China.

The completion of the Sony 4K IP OB van is a great example of the deep strategic cooperation between both organisations. The core technology advantages, which Sony provides in the field of 4K/HDR and IP, combined with the 4K production trials that have been carried out by Zhejiang Radio & TV Group, make this an ideal business partnership.

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“Zhejiang Radio & TV Group now celebrates its 15th Anniversary. Since our early days, Sony has helped our organisation grow from strength to strength, keeping us in a highly regarded position as leaders in the broadcasting industry. In this new round of HD technology transformation, the advantages of Sony XDCAM are clear, allowing easy integration with our previous workflows. Our investment in 4K IP technology also allows us to go one step further, promote the booming development of 4K and stay at the cutting edge in the radio and television industry” said Vice President Yang Yong, Zhejiang Radio & TV Group.

The business partnership between Sony and Zhejiang Radio and TV Group helps drive the development of innovative broadcasting  with new technology

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“Sony is undoubtedly our first choice technology partner. Sony has provided constant support for Zhejiang Radio & TV Group during all phases of our development and I believe will continue to provide high quality products and systems solutions, with a full range of technical support to us, especially in the roll out of our 4K IP OB Van. I look forward to our partnership leading to further development in more diversified areas in the near future.”

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