Research: 4K will grow quicker than HD
Parks Associates analysts note 4K will initially be delivered via OTT, with companies like Netflix, Comcast, and Amazon already working on 4K-based offerings, and as 4K traffic increases over the next two years, traffic demands on broadband networks will grow dramatically. As a result, operators are aggressively looking into bandwidth-saving technologies, including next-generation video compression technologies.
“4K TV adoption is following the same pattern as HDTV, but prices are dropping more quickly,” said Stuart Sikes, President, Parks Associates. “With the increasing convergence in the connected home, innovations such as 4K have implications for a variety of players throughout the home entertainment ecosystem.”
The research firm will discuss new media and licensing strategies, as well as the implications of 4K and other innovative technologies and applications in the connected home, at the 18th-annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15 at the San Francisco Airport Marriott Waterfront.
Keynotes include AT&T, Cisco, Lowe’s, ARRIS, and iControl Networks, and the event will feature multiple sessions analysing the video ecosystem, including connected CE and OTT solutions.