NHK to Present 8K Video at New NAB Labs Futures Park
Established in 2009 as the “International Research Park,” the NAB Labs Futures Park will feature high-profile media technologies in development chosen by NAB Labs for presentation to the broad international audience at NAB Show.
A highlight of the 2013 Futures Park will be NHK’s Super Hi-Vision demonstration. It will feature a presentation theater for viewing the system’s 8k video and 22.2-multichannel sound (including content recorded in cooperation with the Olympic Broadcasting Service and the BBC at the London 2012 Olympic Games).
The system’s 7680 x 4320 video format provides 16 times the number of pixels as HDTV, for stunning clarity and an immersive visual experience. Meanwhile, the system’s massive multichannel audio system produces unprecedented immersion into a 3D sound space for viewers located anywhere within a large viewing area.
Besides the presentation in the theater, NHK will also show for the first time outside Japan the real-time, over-the-air transmission and reception of Super Hi-Vision broadcasts, using two UHF television channels.
NHK also plans to show its latest developments in production technology for the system, including a 120 Hz Super Hi-Vision camera, as well as the first compact Super Hi-Vision camera suitable for robust mobile use, and a 22.2 multichannel sound production system. The interactive capabilities of a converged broadband/broadcast service will also be presented in a demonstration of the NHK “Hybridcast” system.
The NAB Labs Futures Park will present a number of other exciting developments in broadcast technology at the 2013 NAB Show. A complete list of presentations planned for the 2013 Futures Park will be announced soon.
About Super Hi-vision
Super Hi-vision (Ultrahigh-Definition Wide-Screen System with 4000 Scanning Lines) is the technology developed by NHK Science & Technical Research Laboratories that delivers the images so real that viewers feel as if they were actually at the site of the broadcast and find themselves attempting to touch what’s on the screen. The large, wide-screen video images with the resolution equivalent to that of gravure printing strike viewers as a fresh surprise. The cutting-edge technology captures the attention of the international community.
About NAB Labs
Created in 2012, NAB Labs is a program of the National Association of Broadcasters that provides a platform for innovation, a venue for forging partnerships and testing new technology, and educational events to create awareness about over-the-air radio and television technology initiatives.
About NAB Show
NAB Show, held April 6-11, 2013 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.