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The Next Step in 3D TV

iVu transforms any 2D-content into 3D viewable without glasses

At this year’s Integrated Systems Show at Amsterdam, Natural View Systems from Buttenheim (Germany) will present a world first: the iVu display system for spatially enhanced stereoscopic reproduction of video images. The patents pending algorithm used by iVu computes a 3-D spatial image from every possible digital 2D-content. The system outputs the processed signal in real-time and is applicable to video content in any format and resolution. Watching spatial video produced by iVu requires just a standard HD autostereoscopic screen. The image can be enjoyed without glasses as the spectators are used to it by other systems.

Natural View Systems is looking for partners in the video industry, willing to integrate iVu into their 3D-displays. “These partners will gain an enormous advantage over competition as the algorithm is easy to integrate and provides a natural viewing experience superior to every other system on the market today”, says Rainer Weiss, managing director of Natural View Systems GmbH.

How iVu works

iVu first performs an analysis of each 2-D video frame and creates several partial frames from it, each with differing image information. These partial frames are then composited to form an interference pattern which changes according to the viewing angle, thus generating spatial perception. Therefore, iVu is referred to as a spatial-image system. The iVu algorithm is extremely flexible. The intensity of the depth effect is adjustable and it works equally well with signals generated artificially such as animated films, old black-and-white movies, and of course modern HD content. Depending on the type and size of the screen used, the optimum viewing distance for iVu video is between 1 and 7 meters, and the system supports viewing angles of up to 160 degrees. These specifications make the iVu system unique.


Natural View Systems at Integrated Systems 2011

The Integrated Systems Show takes place at the Amsterdam RAI between the 1st and 3rd of February. Please find Natural View Systems at #9B138 and enjoy an iVu presentation.

About Natural View Systems

Natural View Systems GmbH is a member of SALZBRENNER STAGETEC MEDIAGROUP, a consortium of companies focusing on the pro-audio, video, and intercom markets. The MEDIAGROUP headquarters is located in Buttenheim near Bamberg (Germany).


Natural View Systems Stagetec Mediagroup