New ways of 3D interactivity and control at IBC

Multifunctional visual presentations a Stand 9.DS17

The use of interactive 3D visualisations is growing each year. Real estate property developers, governments and even industrial companies are reaping the benefits of these multifunctional visual presentations. World-leading 3D company Zero Creative is demonstrating its new solutions at IBC this year.

"We started with our first interactive 3D projects in 2007 and now we're doing several projects per month, mostly we're helping out property developers to get the go-ahead on building projects or even assist them during marketing and sales phase", said Jean-Pierre van Maasakker, Zero Creative chief executive.

Zero Creative also has an impressive track record with a long list of references for its interactive 3D presentations, used by industrial companies and even museums that want to add extra dimensions to their exhibitions. "3D will be the media trend for the decade, and certainly interactivity and control adds a lot of user experience," added van Maasakker.

The addition of interactivity is done by combining Zero Creative's xyZ 3D Displays (no glasses needed) with touch panels, joysticks, etc. and even optical devices for "hands-free" interaction. Especially the camera-based gesture control, provides a more intuitive way of interaction with the 3D experience.


Zero Creative is a 3D specialized company located in Nijmegen, the oldest city of The Netherlands. The company is renowned for its autostereoscopic xyZ 3D Displays, 3D Digital Signage solutions, high level 2D to 3D conversion services and interactive 3D tools. Combining all these products, the company is taking a leading role in bringing 3D to a wider audience all over the world.

IBC this year takes place at the Amsterdam RAI, The Netherlands, from 9th to 14th September 2010. Zero Creative can be found in Hall 9, Stand DS #17

Zero Creative