Article Overview

FUSION 3D Captures the "Justin Bieber: Never Say Never" 3D Concert Film Story

This is the first time we had a FUSION 3D Steadicam equipped with a Sony F35

PACE announces it was the innovative company responsible for designing and supplying a variety of FUSION 3D camera systems for Paramount’s live-action 3D film, “Justin Bieber: Never Say Never.” The film, directed by Jon M. Chu, has earned $50 million since its initial opening on February 11th.

“There’s a misconception that all 3D is simply about a using a special rig or capturing a wow moment, but that is incorrect,” said Vince Pace, CEO of PACE. “FUSION 3D is all about complementing the storytelling of filmmaking.”

FUSION 3D rigs outfitted with a variety of cameras from Sony F35 to Sony F23 and ARRI ALEXA captured Justin Bieber’s live-action concert footage during his first ever Madison Square Garden performance. A FUSION 3D Combo rig equipped with ARRI ALEXA cameras captured the captivating and fun LXD dance piece that plays at the introduction of the film.


“This is the first time we had a FUSION 3D Steadicam equipped with a Sony F35 recording with a wireless feed,” said Patrick Campbell, President of PACE. “This allowed the camera operator to shoot freely on stage without being restricted by camera cables. It really allowed the operator to capture images that connected Justin to the thousands of fans at the concert.”

PACE/Cameron’s FUSION 3D system has become the most utilized and creative 3D and workflow system available within the industry. PACE was worked on other highly acclaimed live-action 3D concert films including Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour, Jonas Brothers: The 3D Concert Experience and U2 3D.


PACE's technology and innovation has resulted in over $4.6 billion of box office receipts and major 3D benchmarks recognized within the industry including the sci-fi epic blockbuster, “Avatar.”

About PACE

PACE is a company specializing in digital camera systems including FUSION 3D, Underwater 3D and 2D. Based in Burbank, CA, PACE houses a full creative and technical team that infuses “Imagination through Innovation” into major motion pictures, live sports experiences, concerts, music videos and more. PACE has played an extensive role in virtually every noteworthy 3D production to date in both live and recorded environments including TRON: Legacy, Resident Evil: Afterlife, Avatar, Sanctum, The Final Destination, Step Up 3D, Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour, Journey to the Center of the Earth, 2010 Masters Golf Tournament, ACC Championship, 2010 Old Spice Classic, X Games 16, College Football Week, NBA Finals and All-Star Games, U23D and more.



About the Movie

“JUSTIN BIEBER: NEVER SAY NEVER” is the inspiring true story and rare inside look at the rise of Justin from street performer in the small town of Stratford, Ontario to internet phenomenon to global super star culminating with a dream sold out show at the famed Madison Square Garden in 3D. It is directed by Jon M. Chu and produced by Scooter Braun, Justin Bieber, Antonio “L.A.” Reid, Usher Raymond IV, Dan Cutforth and Jane Lipsitz.