FUJIFILM UK Ltd and ES Broadcast announce major acquisition of 4K UHD lenses
ES Broadcast Hire ordered a total of twenty-six (26) 4K UHD Series lenses; thirteen (13) UA80x9BESM EFP Box lenses and thirteen (13) UA22x8BERD ENG lenses.
Mr. Ian O’Connor (Sales Manager – Optical Devices Division UK) stated: ”Fujifilm delivered the most advanced 4K UHD optical technology on the market to date which includes an extensive after sales service commitment to all of our clients”.
ES Broadcast will be the first rental house in Europe to offer 2/3-inch 4K UHD lenses to its valued clients. The owners of ES Broadcast Hire Mr. Edward Saunders and Mr. Warren Taggart stated; “We’re very excited about the increase in demand for 4K/UHD production. We have chosen now as the time to invest as the first rental company in Europe. Lenses are just the 1st step on this tooling up of ES Broadcast Hire.”
ES Broadcast Hire, founded in April 2012 boasts Warren Taggart, previously operations director at CTV outside broadcast as Managing Director. With the support and partnership of the original sales company ES Broadcast Ltd behind them, ES Broadcast Hire over the last 3 years has invested heavily in their choice of the best outside broadcast kit the industry has to offer.
With stock of multiple camera channel variations, VTRs, lenses and your pick of grip, this addition of FUJINON 4K UHD lenses makes their inventory incredibly strong for the European OB Market.
The twenty-six (26) lenses are due to be delivered at the end of this month with the booking diary already filling fast for the first rental jobs in Europe featuring the UA80’s and UA22’s, Fuji’s first 4K live production lenses.
About Fujifilm Europe GmbH
Nowadays Fujifilm entities operate in about 50 group companies in Europe and employ approximately 5,000 people engaged in R&D, manufacturing, sales, and service support. Throughout Europe they serve a range of industries including medical, chemical, graphic arts, electronic materials, optics, recording media and photographic technologies. FUJIFILM Europe GmbH (Duesseldorf, Germany) acts as Strategic Headquarters for the region and supports its group companies in Europe by formulating marketing and corporate strategies.
About FUJIFILM Corporation
FUJIFILM Corporation is one of the major operating companies of FUJIFILM Holdings. Since its founding in 1934, the company has built up a wealth of advanced technologies in the field of photo imaging, and in line with its efforts to become a comprehensive healthcare company, Fujifilm is now applying these technologies to the prevention, diagnosis and treatment of diseases in the Medical and Life Science fields. Fujifilm is also expanding growth in the highly functional materials business, including flat panel display materials, and in the graphic systems and optical devices businesses.