Europe's Largest Exhibition Circuit Powered By Sony 4K Digital Cinema
With over 36 million customers every year at its 68 sites and 657 screens, Vue Entertainment plans to become the largest cinema circuit entirely equipped with Sony 4K digital technology in Europe. This would mark the start of Vue’s full transition to digital projection and provide Vue audiences with the most state-of-the-art on-screen presentation available, delivering both a fully immersive 3D experience and superior 2D quality, thanks to Sony’s unique 4K technology.
Tim Richards, CEO, Vue Entertainment, said: “We are very excited to have signed a Memorandum of Understanding with Sony Europe for the deployment of their incredible digital 4K projectors across our circuit.
This represents a fantastic long term investment for the company offering numerous benefits to the business including a new world of programming flexibility and greater choice for our customers.”
David McIntosh, Sony’s Head of Digital Cinema in Europe, commented: “We are delighted to have reached such a significant agreement with Vue Entertainment. The potential collaboration of our two brands will help to deliver the best possible cinematic experience available on the market to movie-goers.
“This agreement means that Sony 4K projectors will be powering a significant proportion of the total screens in the UK, which validates our belief in our superior 4K technology. This also is set to be a landmark agreement paving the way for further Sony 4K deals throughout Europe.”
Further details on the agreement between Sony Professional and Vue Entertainment will be communicated at a later stage, as the specifics of the deal are finalised.
Vue Entertainment is one of the UK’s leading multiplex developers and operators of state-of-the-art multiplex cinemas. Formed in May 2003, Vue is one of the fastest growing cinema companies in the country. Vue’s circuit has 68 cinemas, 657 screens and 137,707 seats across the UK and Ireland.