The 3D screening of the Barça – Madrid match was a big success

Excellent audience feedback of the launch of 3D broadcasts of BBVA League matches

MEDIAPRO launched its broadcast of BBVA League games in 3D with the Barça - Real Madrid game on 29th November. The event, sponsored by Seat, Mahou and BBVA, saw excellent feedback from among the assembled audience.

The production drew on in-house technology developed by the MEDIAPRO, Medialuso and Kronomav R+D departments. MEDIAPRO deployed eight 3D camera positions. The broadcast was carried out in HD side-by-side format from the Camp Nou and relayed to the Congress Buildings complex in Madrid.

Over the course of the 2010/11 season, Media Sports Marketing is slated to organise 3D broadcasts of the BBVA League’s biggest games in emblematic spots and with commercial sponsors. The selected match will always be broadcast in the city of the visiting team and in one sole location.