Last month is was said that that 3D movies already accounted for 33 percent of the box office revenues this year and this was achieved by only four films. People are willing to pay more to see 3D, hence 3D content has more value than 2D content.

Miranda Technologies today announced that its award-winning, Densité 3DX-3901 Stereoscopic 3D video processor will be shipping in time for the 2010 FIFA World Cup South AfricaTM football tournament, which will be broadcast in 3D.

Panasonic and FFT form partnership to deliver first live European sporting event, in full, in 3D with Orange, in France, and Eurosport, for the rest of Europe.

The 3D revolution is here to stay and British cinema-goers are in for the experience of a lifetime at Europe’s first all 3D multiplex. Apollo Cinemas, the cinema chain revolutionising the movie-going experience in the UK, has today announced the opening of the first fully digital, all 3D multiplex in Europe. Working in conjunction with Sony Professional and RealD, Apollo are opening one of the most technologically advanced cinemas in Europe. Apollo’s new multiplex will be home to six digital cinema screens, each of which will be equipped to display stunning 3D.

The RealD Professional Stereo3D™ Calculator app for iPod®, iTouch®, and iPad® is an interactive pre-production and on-set tool for filmmakers shooting in stereoscopic 3D. Designed for both seasoned stereographers and newcomers to stereo 3D production, this app saves time and budget by calculating parallax and separation to plan stereo 3D depth, helping a filmmaker determine an optimal camera rig, its settings and lens configuration, all from the palm of your hand.

Element Technica, designer and manufacturer of the groundbreaking Technica 3D camera rigs that simplify 3D video production, introduces their new, ultra-small Neutron 3D rig. 3D stereoscopic feature film production crews, as well as those who produce sports and entertainment venue programs, have anxiously awaited the Neutron, which is designed to mount lightweight 3D camera packages for stereoscopic video capture from smaller jibs, Steadicams, portable camera and point-of-view positions.

JVC Professional Products, a division of JVC U.S.A., was recognized with awards from three leading industry magazines at the 2010 NAB Show in Las Vegas, NV. The new IF-2D3D1 Stereoscopic Image Processor was recognized by TV Technology with a prestigious STAR Award, and Videography gave it the Best of Show Vidy 2010 Award. In addition, Broadcast Engineering selected the GD-463D10 Professional 46-inch 3D Display Monitor as a Pick Hit winner for 2010.

MEDIAPRO Research, the R+D department of MEDIAPRO, is continuing its stereoscope test plans as well as evaluating a new prototype 3 D camera and a new 25” Panasonic 3 D screen, which is set to go on general sale in September.

In the last couple of years 3D productions have had an enor­mous impact on the movie industry, with creative and financial success allied to the technical triumphs. Many of these suc­cessful movies have been entirely animated, but increasingly there is a market for live action or mixed environments, with Avatar the leading example.
While movies are usually made in very controlled circum­stances, where every element can be prepared in advance, there will be some occasions in which television style produc­tion techniques will be used. Concert movies like the Hannah Montana special are obvious examples.

JVC Professional Europe Ltd. is pleased to announce that Modern VideoFilm, a feature film and television post-production facility in Glendale, USA, used two JVC GD-463D10 46-inch 3D LCD HD monitors extensively during its digital intermediate (DI) work on Avatar.

Hot on the heels of recent high grossing 3D movie releases such as Avatar and Monsters vs Aliens, and Sky’s decision to show weekly football matches in 3D across the UK, both Presteigne Charter and Creative Technology have been welcoming the third dimension into their business.

One week from the launch of Europe’s largest 3D event, the organisers at Dimension 3 reveal the panel of high-profile conference speakers. Cinema, advertising, events, video games, medicine the Forum will offer exchanges and debates covering all markets! Some of the world’s most prominent professionals will share their vision of 3D, and present their work and projects featuring exclusive S3D images! Speakers include:

Nine Network Australia will provide a world first for viewers when the Harvey Norman State of Origin rugby league tournament becomes the first sporting event to be broadcast live in 3D on free-to-air television. Ericsson (NASDAQ: ERIC) has provided video processing solutions that will enable fans of this fiercely contested three game series to experience the action like never before.

A season of change for the UEFA Champions League culminated with a familiar face lifting the trophy as José Mourinho led FC Internazionale Milano to a 2-0 victory against FC Bayern München at the Santiago Bernabéu in Madrid. At the conclusion of his 700th match for Inter, Javier Zanetti lifted the trophy and added the continental crown to the Italian league and cup double Inter had already secured. Diego Milito scored in each half to capture Inter's third European Champion Clubs' Cup and the second for Mourinho who, following his 2004 triumph with FC Porto, became just the third coach after Ottmar Hitzfeld and Ernst Happel to win the title with two clubs.

Panasonic and the Fédération Française de Tennis (FFT) form partnership to deliver the first two weeks live European sporting event in 3D.