Mediapro / Medialuso, together with Kronomav, were taking part in the Glauka Films project to make a film documentary about the “fallas” festival. The documentary is targeting a global market as well as Spanish viewers. It sets out to explain the festival to people who’ve never seen it, who’s behind it, why they do it, what its significance is as well as showcasing the 3D technology.

In December 2009, FIFA and Sony announced plans for 3D coverage of 25 FIFA World Cup matches. Integral in the selection and adoption of the technologies were Peter Angell, HBS director of production & programming, who served as FIFA special 3D project leader, and Duncan Humphreys, 3D consultant to HBS for the World Cup and partner in UK-based 3D production company Can Communicate. The aim was to deliver to TV-viewing soccer fans a new experience of their sports and to cheer even more about the World Cup. The tournament should help to kick off what TV makers, networks – and advertisers – hope to become a new dimension in home sports viewing and sports viewing in cinemas.

On June 25th, ACS achieved another first by using a 3D rail camera on the British Speedway Grand Prix at the Millennium Stadium in Cardiff as part of Sky Sport’s live 3D coverage.

More than 100 visitors attended the 3D Road Show organised by Wellen+Nöthen in nobeo’s Studio 4 on June 11th, 2010. At this event Quantel, in conjunction with Sony and Vizrt, demonstrated a complete stereo 3D workflow for production,  post production and transmission. It was the first time the German Film and TV industry could have "Hands On 3D" from Ingest to editing and playout. In addition to Cologne the roadshow also visited Berlin and Munich.

The O2 3D Rugby broadcast produced by Inition has won the Marketing Agencies Association award for Best Communication Campaign Featuring Experiential. Inition worked with O2, Archibald Ingall Stretton and SIS Live to shoot the matches for the UK ­wide 3D cinema broadcast of England’s home games.

Feel the vertigo, the energy, the teamwork of one of the world’s most spectacular traditions: these buildings made of men, women and children who climb on one another up to 10 floors. Discover it in 3-D! Premiered in Paris last September, the aim of the film is to present human towers to the world in a way that has never been done before. The Castellers de Vilafranca, one of the most important human tower groups, will participate in the presentation of this spectacular 3D movie with a human tower.

Anticipating the boom in popularity of 3D, Canon has been actively engaged with HD camera manufacturers, 3D rig specialists, and enterprising content creators presently exploring 3D program origination in moviemaking, as well as television coverage of sports, concerts, and special events.

The state of 3D production is a controversial topic. Some SVG members have outright said that “3D is Dead,” while others believe that “These things take time.” Meanwhile, on the horizon are a new spate of ultra-high resolution formats — 4K, high-frame rates, etc. — that may be an even greater game changer for the sports video experience.

The perception of the public towards 3D is predominately determined by cinema experiences. In spite of this, the consumer electronic manufacturers are promoting 3D as the next big desirable viewing experience in the home. The EBU believes that public service broadcasters (PSBs) must take a pragmatic approach to 3D services and they should be aware of the value of an event or programme to its audience when making decisions about producing and broadcasting in 3D.

About a quarter of TV viewers surveyed expect to upgrade to 3DTVs in the next 18 months, while 75% either currently own an HD set or plan to buy one in the same time frame, according to a global study from Motorola Mobility.

BT has entered into an agreement with NBC Universal International Television Distribution for the video-on-demand rights in the UK to all the 3D movie titles the studio will release over the next 12 months. BT has also signed an agreement with Vertigo to show StreetDance, the first British movie to be shot in 3D, featuring Diversity, winners of Britain's Got Talent 2009, and Flawless BGT finalist and Street Dance Champions.

• First ever 3D live event to be broadcast in South Korean digital cinemas
• 50 cinemas to show live 3D World Cup broadcasts
• Enhanced viewing experience for major global sporting event

How to master all the parameters of stereo production and obtain a pleasant stereoscopic 3D effect without cerebral stress and thus contribute to the emergence of a new form of cinema and live production? Ever since Binocle was founded, its philosophy, research and development have focused to solve these issues.

Well-known creators of existing 3D content have collaborated on a new “From the Experts” set of guidelines available from the 3D@Home Consortium website. The experts’ advice and topical “White Papers” are valuable additions to the consortium’s online repository of information for the stereoscopic 3D community, which includes producers and directors, through rig operators and 3D systems engineers. Located on the consortium’s website these sections augment information on 3D products, live 3D events, an industry glossary and more.

Decode, London 3D specialist rental company has opened a base in Barcelona as a further step in their expansion.  The office will operate under the 3Dcode banner, which is the new 3D equipment sales arm of Decode.