Television Industry Unites for UN World TV Day Honouring TV's 'Power to Engage'


The capacity of television to engage audiences in critical issues will be recognized on 21 November as part of a United Nations led initiative supported by public service and commercial broadcasters, sales houses, as well as trade associations around the world. In a world first, key industry bodies including the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the Brussels based association of television and radio sales houses will unite for World Television Day, which was proclaimed an annual event by the United Nations in 1996.
Broadcasters everywhere have been invited to screen a brief video commissioned by egta, ACT and EBU in recognition of TV’s crucial role to inform, educate and entertain.
The clip features people of all ages and nationalities watching television content on different devices, ranging from entertainment to news, to culture, education and drama. Broadcasters across Europe, Asia, Canada, USA and Australia will participate.

World Television Day