Tata Sky Delivers Cricket World Cup in 4K


Attention to the ICC Cricket World Cup 2015 is growing as the knock-out rounds continue ahead of the March 29 final on the Melbourne Cricket Ground. India’s leading direct-to-home (DTH) operator launched the first commercial 4K video service and set-top boxes in the subcontinent just ahead of the ICC Cricket World Cup 2015. (Tata Sky is a joint venture between the TATA Group and 21st Century Fox.)
Meanwhile, as the sole provider of software-based video processing for the Tata Sky 4K commercial delivery service, Elemental is helping to bring lucky Cricket fans equipped with 4K-capable televisions a view of native 4K content. Software-based Elemental Live systems perform real-time video processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-top boxes.
While sports fans were also able to watch 4K broadcasts of the 2014 FIFA World Cup last June http://www.live-production.tv/news/3d-4k-arising/4k-soccer.html, the ICC Cricket World Cup broadcasts in 4K have a much broader scope.

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