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The first Integrated Systems Europe (ISE) tradeshow was held in Geneva, Switzerland in February 2004. Since then, the annual event has grown from 120 exhibitors and 3,500 visitors, to a record-breaking 12th year that saw ISE 2015 welcome more than 1,000 exhibitors and almost 60,000 visitors through the doors of the Amsterdam RAI. This further cements ISE’s position as the world’s fastest-growing and best-attended show for professional AV and electronic systems - setting the benchmark for other industry tradeshows. The organisation behind ISE - Integrated Systems Events LLC - is a joint venture between InfoComm International and CEDIA, the two leading industry associations for the global audiovisual industry.