Live TV Trumps Other Modes


Findings from research led by Ipsos Open Thinking Exchange (Ipsos OTX) polling 15,551 adults in 20 countries suggests that most (86 per cent ) global respondents who watch TV indicate they usually watch TV programming "live", although other popular modes of watching are catching on such as streaming or downloading from a computer (27 per cent ), streaming from the Internet to TV (16 per cent ), using a DVR or other recording device attached to a TV (16 per cent ), and on mobile device (11 per cent ). Traditional ‘live’ TV watching is significantly more popular among respondents ages 50-64 (91 per cent ) compared to those 35-49 (88 per cent ) and under 35 (81 per cent ).

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