SRG at the FIFA World Cup 2010

Stefan Wagner and SRG - their coverage of the Switzerland matches achieved more than 80% market share

Approximately 25 tonnes of equipment and some 133 people have been brought to South Africa by SRG for the 2010 FIFA World Cup™. They have been split almost evenly between two bases of opera­tion: the IBC and the SRG Me­dia Centre at Vanderbijlpark, which was next to the Swiss team base at Emerald Resort before the team’s departure on 28 June following their exit at the end of the group stages.

advertisement

As well as the 133 SRG crew members spread out across South Africa, approximately 30 people have been employed from South Africa and other countries as local staff, mainly as drivers and OB van technicians.

One special project under­taken by SRG for this tour­nament has seen a camp­ervan cruising throughout South Africa. Four female reporters are travelling as part of this team which is producing non-football re­lated features about the host country and its peo­ple and landscape. Additionally, three television units and four radio crews (one crew for each official language) are gathering content to be broadcast across eight TV channels and 13 radio programmes.

“We are showing all 64 matches live on TV and streamed on the in­ternet, as well as producing reports for studios back home,” reveals Stefan Wagner, SRG Team Leader. “We have a dedicated studio for each programme, at which hosts and guests discuss different topics and provides analysis. We also produce most reports and stand-ups for all the news bulletins on behalf of the TV and radio stations, covering not only the sports – it’s hard to say how many hours we broadcast... hundreds!”

advertisement

advertisement

advertisement

advertisement

advertisement

advertisement