Speakers Announced for SPORTELRio 2012

SPORTELRio 2012 will take place 12-14 March in Rio de Janeiro, at the Sofitel on Copacabana

The TV and New Media panels, co-produced with Sports Video Group, will include two in-depth sessions taking place on Tuesday 13th March.

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The morning session "Brazilian Sports TV Readies for its Close-Up" will focus on current trends in sports content, broadband and mobile delivery alongside TV broadcasts.

Speakers include:
Raul Costa Junior, Director of Sports at Rede Globo
German Hartenstein, Managing Director at ESPN Do Brasil
Arnaud Le Mintier, Head of Broadcasting Services at FIFA
Eduardo Zebini, Vice President of Fox Latin American Do Brasil LTDA.

The afternoon session "Using Digital Media to Engage with Fans and Commercialize Content" will assess the most effective digital strategy across all platforms, increasing fan engagement and monetizing content with the conversation steered by rights owners and digital production companies.

Speakers include:
Steve Ayles, Director of Commercial at Tennis Australia
Rhys Beer, Commercial Director for Omnisport at Perform
Steve Byrd, Executive Vice President at STATS LLC
Mauricio Portela, Executive Vice President at Esporte Interativo

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Speakers, from left: Steve Ayles, Rhys Beer, Steve Byrd, German Hartenstein, Arnaud Le Mintier, Mauricio Portela, Eduardo Zebini

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