Speakers Announced for SPORTELRio 2012
The morning session "Brazilian Sports TV Readies for its Close-Up" will focus on current trends in sports content, broadband and mobile delivery alongside TV broadcasts.
Raul Costa Junior, Director of Sports at Rede Globo
German Hartenstein, Managing Director at ESPN Do Brasil
Arnaud Le Mintier, Head of Broadcasting Services at FIFA
Eduardo Zebini, Vice President of Fox Latin American Do Brasil LTDA.
The afternoon session "Using Digital Media to Engage with Fans and Commercialize Content" will assess the most effective digital strategy across all platforms, increasing fan engagement and monetizing content with the conversation steered by rights owners and digital production companies.
Steve Ayles, Director of Commercial at Tennis Australia
Rhys Beer, Commercial Director for Omnisport at Perform
Steve Byrd, Executive Vice President at STATS LLC
Mauricio Portela, Executive Vice President at Esporte Interativo