Sony Competition: Win 2014 FIFA World Cup™ Final Tickets

Exclusive prize draw for Live Production professionals

Sony has launched an exclusive competition for Live Production professionals to win a pair of tickets to the 2014 FIFA World Cup™ Final, taking place on Sunday, 13th July in Rio de Janeiro. The prize includes travel and four nights’ accommodation.

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Live Production professionals can enter by simply visiting the competition website ahead of the grand prize draw taking place on Wednesday, 21st May. Entrants can also give themselves up to ten more chances to win by selecting their 5aside ‘Dream Team’ of industry colleagues and peers on the site.

Also included in the competition are weekly prizes such as: Sony AS100V Action Cam with Wi-Fi and GPS; access to Sony's cloud-based video production and library platform Ci℠; and a Sony Xperia™ and Sony SmartBand SWR10 bundle.

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The first 4K FIFA World Cup™
Sony and FIFA will collaborate on a range of 4K initiatives at the 2014 FIFA World Cup™, including production of the Official 2014 FIFA World Cup™ Film in 4K Ultra HD. FIFA will leverage Sony’s professional 4K equipment within its 4K live production workflow processes to film one match from the round of 16, one quarter-final, and the final at the Estadio do Maracanã, in Rio de Janeiro.

Sony will be providing extensive technical support to FIFA, including the development of a 4K live production system. Sony’s products and solutions including its CineAlta™ 4K live camera “PMW-F55”, 4K multi-port AV storage unit “PWS-4400”, 4K LCD monitor “PVM-X300”, and 4K multi-format switcher “MVS-7000X”(subject to change) will be used to film the 2014 FIFA World Cup. The filmed 4K footage will be compiled into the Official 4K Film.

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At the 2014 FIFA World CupTM, Sony and FIFA will draw on the technological expertise they have accumulated through extensive 4K shooting trials, to capture each unforgettable moment, as well as the speed, power and excitement of the first-class football action as it unfolds on the pitch. 4K technology will enable the dynamism of the goals, the subtle expressions on the player’s faces, and the passion of the fans in the stadium to be captured with unprecedented vividness, as if the viewer were there in the stadium itself. Going forward, Sony and FIFA will accelerate their combined efforts in 4K to deliver the action and emotions of the 2014 FIFA World CupTM to even more people around the globe.

About Sony
Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security, Medical, Digital Cinema and Displays. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years’ experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals.

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