Service with a Smile

The FIFA Broadcaster Servicing Team (FBST) at the IBC

“The FIFA Broadcaster Servicing Team is the first point of contact to the Media Rights Licensees for any day-to-day business in regards to commercial is­sues but also for the han­dling of accreditation. An­other important duty is the monitoring of the TV and broadband transmissions during the event,” explains Bettina Vecchi of the FIFA Broadcaster Servicing Team (FBST) – the core members of which are permanently based at the IBC, on the east side of the African Plaza.

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“The main issues so far are related to accreditations, ticket requests, approval requests for studio layouts and queries related to the graphics elements and their use,” Bettina continues. “Although we are primarily based here, we also have representatives operating at all venues, serving as the extended arm of FIFA TV for broadcasters outside the IBC.”

Venue teams will help broadcasters in several ways, including accreditation issues, and will handle the access control at the press conference and mixed zone, co-ordinate the VIP interview position as well as monitor the media tribunes for non-authorised commentary and filming.

The FBST core team have been present at the IBC since 10 May, and venue teams will be operating at stadiums from the 8 June. Both can tap on a wealth of knowledge and experience, built across a long history of cooperation with HBS from 2002 to the present tournament.

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FIFA World Cup 2010 HBS

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