SABC at the FIFA World Cup 20210

Diane Stanton-Lourens of SABC - bringing ‘Sportainment’ to a screen near you

“Our slogan for this World Cup is ‘Feel it, it is here!’,” explains Diane Stanton-Lourens, Head of Produc­tion for SABC Sport. It is hard to disagree with this sentiment. SABC will be broadcasting all 64 matches in SD, across three channels, as well as “simulcasting” across 18 radio stations in all eleven of the officially recognised South African languag­es. Diane, working on her sixth FIFA World Cup™, has 22 years of experience in televised sporting events, having worked her way up from her start as a production assistant to her current position.

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“Our presence at the IBC can be considered the technical nerve centre,” says Diane, “but we also have an 1,800m2 studio space in Sandton where we will be presenting a live show with a studio audience. We will be broad­casting nine hours of live production each day, on top of running taped replays.”

“Our approach is ‘Sportainment’ – along with the studio shows, SABC will be utilising VIP cameras at venues, as well as pitch-side and post-match unilateral spaces for the first time and FIFA Fan Fests and public viewings,” Diane adds. SABC will also be using the MAGMA Pro graphics system in which the EVS output gets converted into 3D to provide ‘tied to the pitch’ match analy­sis via a HD touchscreen. “SABC is going completely soccer mad for this event!,” continues Diane.

“SABC broke viewing records during the Confederations Cup in 2009,” says Diane, “a feat we are aiming to repeat for the 2010 FIFA World Cup.” Following the enthusiasm generated after the Opening Day draw with Mexico, and a 76% market share of viewers for that game, SABC’s ambi­tion of breaking more records seems very realistic indeed.

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