Rushmans Destination Sochi Unlocks the Door to Russias International Sports Capital


Global event management, facilities and services consultancy Rushmans has formed a joint venture with Destination Sochi to create the ultimate resource for broadcasters, teams (NOCs), sponsors and others working in the Black Sea city during the 2014 Winter Olympic and Paralympic Games and future events.


Despite Russia's growing footprint on the world sports map, it remains a commercially, legally and culturally complex environment for overseas organisations.

The joint venture, Rushmans Destination Sochi, offers a broad range of locally resourced and delivered event and destination management services which enable organisations working in Sochi to operate confidently and effectively to maximise their involvement in events in the city.

Services include fully serviced broadcast studios, production services, NOC Houses and entertainment / hospitality venues, accommodation, transport, food and beverage, staffing and event management.

All services are backed by in-house legal capabilities in areas such as company formation, visa regulations and processes for foreign and domestic workforce as well as contracting with venues and accommodation.


Rushmans Destination Sochi has sourced a portfolio of properties including apartments, studio sites, offices and entertainment venues while its local contacts and Russian language liaison and management capabilities give clients access to the best caterers and other service providers available.


Sochi's reputation as a world class sports host city is growing by the year. After the Winter Olympic and Paralympic Games the city will host Russia's first F1 Grand Prix as well as matches during the 2018 FIFA World Cup. The legacy of world-class facilities and infrastructure created for the Olympics will ensure its future as a host of national, regional and international events across winter and non-winter sports.

Rushmans Destination Sochi will provide a specialised 360 degree service for sports sector organisations operating in the city by drawing on an unparalleled knowledge of Sochi, its culture and the Russian legal and commercial systems coupled with more than 30 years expertise of expediting major event services throughout the world.


Rushmans, which supplied and managed broadcast studio facilities for some of the world's leading broadcasters during the London 2012 Olympic Games has provided planning, management, security and media services to events including the IRB Rugby World Cup, ICC Cricket World Cup, UEFA's Euros and the CAF Cup of Nations among others.

Destination Sochi is the only western-owned destination management company operating in Sochi and is rooted in the city's commercial community.


Nigel Rushman, Founder of Rushmans, believes the joint venture unlocks the door to Sochi for organisations which might otherwise be deterred by the perceived difficulties of operating in Russia.

"Sochi is leading Russia's emergence as a key destination for major international sports events and the global sports family and the companies which service international sport need to be able to operate as simply and effectively there as in any other city."

"Rushmans Destination Sochi is founded on in-depth local knowledge and expertise coupled with top-end event planning and management skills developed over many years. In tandem these enable us to offer a service which will allow sports organisations to operate as confidently and creatively in Sochi as they would in their home cities."

"Whether the requirement is for specialist accommodation, hospitality and entertainment, or state of the art broadcast suites, Rushmans Destination Sochi will deal with all aspects of planning, acquisition and contracts, cutting through the red tape to enable clients to focus on their primary objectives. "


Bruce Talley, Founder of Destination Sochi, said: "Our company is here on the ground and has long-term practical experience both in the business and in the legal spheres of Russia. We know Sochi, know service and understand how to deliver efficiently and consistently as well as how to surmount the challenges of this new economy and maximise the opportunities in this exciting new destination."

For more information contact:

Bruce Talley
TEL: +7962 859 1776

Andy Clark
Account Director Olympic Projects
TEL: +44 (0)1264 852 010

Peter Henstock
TEL: : +27 83 540 3799