RTV at the FIFA World Cup 2010
All 64 matches will be screened on RTV’s HD channel, as well as SD broadcasts on their regular channel. In addition to the live experience, matches will be replayed the following day and transmissions on their regional TV channel, Koper Capodistria, will bring the FIFA World Cup™ to the Italian minority residing in Slovenia.
“This is the first World Cup that RTV has had the rights for that the national team has qualified for,” continued Mateja. “The ratings have been really positive, we had a 70% market share during the Algeria-Slovenia match and a peak audience of 510,665 [from a population of two million].”
With 33 TV and radio staff in South Africa, including four ENG crews, it is a larger project than originally planned by RTV – as Mateja explained. “It has been challenging because at first we were thinking of a smaller operation, but when Slovenia knocked out Russia we had to amend our operation totally. We had to think bigger.”