Orad’s TrackVision Powers Virtual Enhancements for Asian 5 Nations Rugby Broadcasts

posted:

25/05/2011

The Asian 5 Nations Rugby tournament represents the one of the highest tiers of international rugby in Asia

Orad announced today that its versatile TrackVision sensor free sport enhancement solution is being employed by AlphaSports TV to enhance the broadcasts of the 2011 Asian 5 Nations Rugby tournament and to provide increased visibility for the title sponsor, HSBC. Throughout the tournament, Orad’s TrackVision enhancements and sponsorship placements appeared on Eurosport and Al Jazeera, as well as other networks around the world.

Viewed by millions, the Asian 5 Nations Rugby tournament represents the one of the highest tiers of international rugby in Asia. For 2011 its broadcast venues include Colombo (Sri Lanka), Hong Kong, Dubai (U.A.E.) and Incheon (Korea). With Orad’s TrackVision solution, virtual graphics are superimposed over the playing field, providing offsides lines, kick distances and other unique features, as well as placing sponsorships on the field of play. TrackVision is extremely versatile, easy to use, requires no camera modifications, and sets up in just a few minutes.

“Once again, Orad proves its global dominance in the fields of sports enhancements with this international broadcast event,” said Avi Sharir, President and CEO of Orad.

"AlphaSports TV chose Orad's TrackVision system as a means of providing a high-value upgrade to the client. Moving forward beginning with the 2011 season, the system allows for display of high-impact virtual logos on the field, as well as providing useful spectator enhancements such as kicking distance to the goal and other real-time measurements. The quick learning curve and ease of use of the virtual graphics system made the choice of Orad an easy one" stated Andrew Allan of AlphaSports.

Alpha Sports

Since 1996 AlphaSports TV has been delivering custom broadcast graphics solutions for live sports, including realtime interfaces for timing, scoring, results, statistics, and other custom functionality, to customers worldwide. The company has a wealth of experience delivering cutting edge solutions to a diversified clientele that includes the Olympic Games, NASCAR, Red Bull, ESPN, and Eurosport, to name but a few.

Orad Hi-Tec Systems

Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphics solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT).