Media rights deal for UEFA EURO 2012™ announced in Italy
RAI will cover the matches live across its channels RAI Uno and RAI Due and will complement its live broadcast offering with a package of dedicated magazine and highlights programmes, guaranteeing extensive free TV coverage of the tournament in Italy. In addition RAI will deliver comprehensive internet and mobile services on a live and on-demand basis.
RAI also acquired the media rights for the 2011 UEFA European Under-21 Championship. Commenting on the agreement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said: "We are delighted to continue our relationship with RAI, our long-standing broadcast partner in Italy for the UEFA European Football Championship. RAI has an exceptional track record of broadcasting major international sporting events and is the perfect home for UEFA EURO 2012™. Football fans in Italy will be offered an excellent broadcast platform and a fantastic viewing experience.”