Media Links to Debate the Future of Sports Production

“Throughout the year, SVG Europe organises a programme of informative industry events which open-up the floor to debate about the direction and future of our industry,” confirms John Smith, managing director, Media Links EMEA.  “This occasion promises to be no exception, as it aims to explore the key technology innovations and major workflow challenges that will shape the future of sports production across Europe.

“For more than two decades, Media Links has worked with carriers and broadcasters to enable high value live and pre-recorded media content to be moved successfully over wide area networks, to anywhere in the world,” explains Smith.   "When it comes to live sports events like World Cup Soccer or the Olympics we have ensured 100% QoS using our true IP based products and hitless switching technology.  Our staff participate and lead the teams responsible for the various standards required by carriers to move such content successfully.  We are therefore looking forward to sharing our insight about the future of sports production at FutureSport, as it is only through open discussion and successful collaboration that the systems of tomorrow will evolve.

“In the Sports Content Creation session we will discuss how media companies can deliver and broadcast live content in sync, to any location across the globe and how they can help harness live events for additional revenues,” confirms Smith.  “The impact of IP and new workflows will also be examined, in addition to the importance of the end viewer’s role in shapeing the direction of technology development.”

David Davies, SVG Europe‘s, managing editor confirms:  “Chelsea Football Club will offer the perfect venue to look back at some of the major highlights of 2016.   We look forward to welcoming the sports production community for a retrospective tour of the year and a look ahead to some ‘on the horizon’ next-generation technologies and production innovations that will continue to drive forward sports production into the future.”

About Media Links
Founded in 1993 with its headquarters in Kawasaki, Japan, Media Global Links Co., Ltd. is a leading developer and manufacturer of broadcast network infrastructure and media transport solutions. Media Links is the umbrella brand name supported by Media Global Links in Japan, Media Links Inc. in Connecticut, USA, Media Links EMEA in the UK and ML AU Pty Ltd. in Australia. The Company’s mission is to offer broadcasters and network providers throughout the world leading edge technology, enabling them to economically transport the complete suite of content signals – 4K, HD/SD video, audio or data - onto their multi-service IP/Ethernet networks. Operating as a pioneer at the forefront of technological innovations and advancements, Media Links provides the only standards based product suite in the market that enables the adoption of media signal types to Telecom standards (IP, Ethernet, SDH, SONET). In 2014, Media Links was awarded a Technology and Engineering Emmy® Award for Standardization and Productization of JPEG2000 (J2K) Interoperability. Media Global Link’s common stock is listed and traded on the JASDAQ Market of the Tokyo Stock Exchange under the Security Code Number 6659.