IBC 2011 Focus on Sport and 3D

A timely examination of the central role that online networks and services will play in coverage of the 2012 Olympics

IBC, the leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment, is committed to providing the most comprehensive experience in the industry today.


With an enviable track record in presenting new innovations and facilitating debate on the issues challenging the electronic media industry, IBC is so much more than a conference and exhibition; it offers an unparalleled range of added value events which together make IBC 2011 a uniquely holistic and diverse experience.

Focus on Sports

Sports dominates the IBC Conference on Sunday of IBC with three dedicated sports sessions exploring how rights holders, leagues, clubs and broadcasters can take advantage of broadband distribution and a technical critique of the ongoing impact of server-based production for live sports. There is also a timely examination of the central role that online networks and services will play in coverage of the 2012 Olympics.


Digital Olympics
Next year’s London Olympic Games is being described by many in the industry as the first truly digital Olympics. More content than ever before will be accessible online via Connected TV’s, tablet devices and smart phones.The event will be awash with social media in the build up to and during the Games as  broadcasters as well as LOCOG, the London organising committee,  seeks the maximum possible audience across the globe.Online delivery permits greater coverage of more and more of the Games and the experience that surrounds it. It permits coverage during work hours, or when people are on the go, or in any part of the globe at any time of day – and on demand.The Olympics is always a catalyst for innovation and digital will be the key area in 2012 with the launch of many new services planned just ahead of the games, to capitalise on the global reach of the world’s biggest sporting event.

Date: 11 September 2011       Time: 10:30 - 12:00    

Live Sports Production: From Tape to Tablet
The complexity and scale of producing live sport has changed dramatically from the 1980’s when only a handful of cameras and tape replays provided the coverage. With the huge growth in digital services and the numbers of people accessing content through a variety of platforms, the way that broadcasters need to produce content also needs to change.In this session we look at the recent changes in live sports production workflows, the impact of the increase in the number of cameras that cover major sporting events and the move from tape based to server technology. The session will also explore how technology is enhancing a fan’s experience inside the stadium, delivering rich data and video streams to a variety of devices.The cloud is also providing new ways of manipulating, editing and delivering content and this session will feature some of the tools and services designed to deliver content in this way. While broadcasters are under pressure to innovate their offerings, what criteria must they use to base their technology investment decisions on?

Date: 11 September 2011       Time: 13:00 - 14:30    


Monetising Sporting Content
For the last 20 years, satellite and cable television has dominated the sports rights and media market, providing viewers with multiple 24/7 sports channels and networks. With the emergence of Connected TV’s and mobile devices, and the possibility for the delivery of content over the top of traditionally expensive broadcast infrastructure, is the game changing?The purpose of this session is to explore the changing business models in the sports media market with a panel of leading figures from the world of sport.It will analyse the impact that broadband distribution and new consumer devices will have on the industry as a whole. Sports governing bodies from FIFA to the ICC, as well as leagues like the NBA and MLB in the US, major football clubs from Barcelona to Chelsea and sports broadcasters are facing the challenge of how to deliver content to new and ever more fragmented audiences. As the relationship between the rights holder, broadcaster and viewer begins to change, we examine where existing revenues can be sustained or new streams made.

Date: 11 September 2011       Time: 15:00 - 16:30


Undoubtedly one of the most debated topics in broadcasting, the Monday of the conference has a special focus on 3D. The dedicated sessions make spectacular use of the IBC Big Screen’s 2K, 4K and stereoscopic 3D digital projection. Get “A Glimpse into the Stereoscopic Future” or "Learn how to fix Stereoscopic 3D in Post".


IBC Big Screen including Transformers 3: Dark of the Moon
IBC has built an enviable reputation for its free movie screenings, showcasing the very best in modern cinema technology in the D-cinema. To prove this point, an amazing Saturday night movie screening of Transformers 3: Dark of Moon – in stereoscopic Dolby 3D and Dolby 7.1 ‘Courtesy of Paramount Pictures International’ will be shown and this year’s Monday night showcase will include an amazing extended trailer of James Cameron’s Titanic 3D, Flying Monsters in 3D and the spectacular Royal Wedding in 3D. The IBC Big Screen state-of-the-art facilities encompass 2K, 4K and stereoscopic 3D digital projection, while audio is presented in Dolby 7.1 surround sound. Sessions with exhibitors such as Arri, Christie and P+S Technik will utilise the cutting edge facilities, as RED and Assmiliate demonstrate creative storytelling with RED 5k Epic cameras and Assmiliate’s Scratch.No other event spotlights the many facets of D-cinema and stereoscopic 3D as effectively as IBC and IBC2011 promises to be the most in-depth event for anyone working in film, broadcast and media as 3D becomes both a technical and business reality across the globe. For the full schedule visit www.ibc.org/bigscreen.

Leading Acquisition Technology in the IBC Production Village

The centrepiece of the IBC Production Village is a fully-equipped professional standard studio set designed to showcase the very latest stereoscopic 3D, DSLR and specialist camera technologies. Companies such as Nikon, PURE4C, FOR-A and Vision Research, invite visitors to compare, rate and get hands-on with equipment and to seek personal buying advice from experts. The IBC Production Village is also home to the IBC TV News, where daily programmes are shot, edited and broadcast across Amsterdam. For 2011, IBC has devised the Inside Knowledge area, an original way of showcasing the latest camera technology with case studies and presentations from, among others, Cinegy, Tiger Technologies, EVS, Forbidden Technology and Vidigo. For the full schedule please visit www.ibc.org/productionvillage.