ESPN3 Joins the International Roller Cup
Eventually becoming a discipline mature for a modern and professional management, roller skating was born as a simple amusement and quickly evolved in a cultural phenomenon. Figure roller skating has ancient origins, lost in the past and in different countries, but his recent growth is strictly related to the United States where it developed the first models of modern skates and moved the first steps as a competitive discipline. Thus ESPN3 is the perfect companion for International Roller Cup’s mission, to promote figure roller skating across the United States. As part of the deal, ESPN3 will carry the event live from Italy, and will have the exclusive for further airings.
The spectacular figure roller skating contest, to be held in the city of Modena next 4th of December, will be carried live in the US on the multi-screen sports network available online at WatchESPN.com, on smartphones and tablets via the WatchESPN app and through ESPN on Xbox LIVE. Multi-platform viewing has become a new frontier for international broadcasting, the perfect match for International Roller Cup: an innovative formula, combining single athletes and team’s performances, an exceptional line up of skaters gathering past, actual and future champions, and an entertaining show carried on by live music are the main ingredients of the most important worldwide competition of figure roller skating.
In three years International Roller Cup has become the ultimate challenge for figure roller skating, thanks to the perfect balance of sport and entertainment at their maxim levels.
16 skaters from all over the world, this year coming from 7 different countries from Europe to South America, divided in 4 teams will challenge each other through the main disciplines: female and male solo, figure and dance couple will alternate on Pala Panini’s rink with live performances from the best athletes. Among them there will be Kyle and Heather Turley, the American couple winner of 2011 Gold Medal at National, both as couple, male and female single: United States will also be represented by Joshua Rhoads, former National Champion and senior member World Team for USA from 1998 to 2008.
To match EPSN3’s high standard on sport events, International Roller Cup will provide a high definition production: 10 HD cameras will shoot the event, to catch every detail of the athlete’s performances and offer them to the viewers with unchanged quality and preserving the vivid beauty of the sport.
From the concentration before the exhibition to the reaction of teammates and audience, every jump and spins will be shown to American viewers from across the ocean through satellite transmission, for a full immersion in the experience of International Roller Cup also thanks to the Dolby Digital Audio Technology.