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DHB assigns WIGE TV-Marketing for international TV marketing of Hockey EC 2011

Exclusive cooperation for the international TV rights marketing of the EuroHockey Nations Championship in August 2011

The German Hockey Federation (DHB) has negotiated a partnership with Cologne-based WIGE Int'l TV-Marketing GmbH for the international TV rights of the EuroHockey Nations Championship (men’s and women’s), which will be held from August 20th to 28th in the Warsteiner HockeyPark in Moenchengladbach. Torsten Bartel, Spokesman of the DHB Board: “The cooperation promises extensive television coverage on the international market. In Germany, we will have excellent coverage in public programmes due to our long-standing partner Sport A.”

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The German Hockey Federation had been assigned the international TV marketing rights for the first common European Championship of men and women in Germany, which are also the Olympic qualification tournament for London 2012, by the European Hockey Federation (EHF). The range of services provided by WIGE TV-Marketing will include the live distribution of all games and news play-out via satellite twice a day, as well as the marketing for TV and IPTV. The uppermost aim is to let as many TV spectators as possible experience hockey sport in brilliant quality. This will be guaranteed by the HD production by renowned Cologne-based media service provider Sportcast.

„Hockey has experienced increased public attention in recent years. Therefore, we are very glad that this year the DHB organizes the Hockey-EM in Germany and together we can bring this sport closer to spectators worldwide”, explains Thorsten Schroeder, Managing Director WIGE TV-Marketing. „After we were able to prove our competence also in the non-motorsports area with the FIS Snowboard WCS or the Seoul International Marathon during the last few years, the EuroHockey Nations Championship 2011 and the cooperation with the DHB is a further important step in this direction.“

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The EuroHockey Nations Championship was first held in 1970; since 2003, however, the rhythm was changed from a four- to a two-year interval. The previous editions of the event took place in Amsterdam, Manchester and Barcelona. Germany is organizer of a Hockey EC for the fourth time - this year for the first time as a common men’s and women’s championship.

EuroHockey

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About WIGE Int’l TV-Marketing GmbH

WIGE Int'l TV-Marketing GmbH is a subsidiary of WIGE Media AG, a global media company and leading full service provider for sports and event productions, with its subsidiaries covering a broad range of activities including Outside Broadcasts, Editorial & Marketing, Data and Results Services, Events & Incentives and Media Consultancy Services. The company is headquartered in Cologne, Germany and primarily specializing in the marketing of rights managed TV footage and the distribution within the scope of electronic press work (EPW). With comprehensive knowledge of the specific features of television markets all over the world, WIGE TV-Marketing offers detailed consulting and distribution services for customers like Volkswagen Motorsport, Chevrolet and Scuderia Ferrari. In addition, WIGE TV-Marketing offers free TV footage in broadcast quality on a highly frequented online platform named WIGE FOOTAGE CENTER

WIGE FOOTAGE CENTER

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